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© 2020 AFPUnilever's makeover: 'woke-washing' or the real thing?
By Sara MAGNIETTE THE HAGUE©2024 GPlusMedia Inc.
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© 2020 AFP
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Sal Affist
In the short term, finding alternate packaging sources will increase prices, causing a loss of market share. Will 'prioritizing climate action' really bring in enough revenue or brand loyalty to offset the expected losses?
But the zero-deforestation program is not difficult or costly to implement.