UNIQLO on Tuesday announced the launch of SPRZ NY (Surprise New York), a new global project where art and fashion meet, creating something magical. Inspired by famed and influential artists of our time, SPRZ NY will feature a number of specially designed items such as T-shirts, outerwear, innerwear and more, as well as a collaboration with The Museum of Modern Art (MoMA).
UNIQLO became a multi-year, corporate sponsor of MoMA, home to one of the world’s greatest collections of modern and contemporary art, in May 2013. At that time, UNIQLO became sponsor of the Museum’s Friday night free admission program, now called “UNIQLO Free Friday Nights,” which provides increased accessibility to the Museum’s exhibitions, collection and film programs.
To further its continued support of MoMA, UNIQLO said it is presenting the MoMA Special Edition items, inspired by artwork from the Museum’s collection and new designs specially made for SPRZ NY in collaboration with living artists. The MoMA Special Edition designs are based on the works of the world-renowned Andy Warhol, Jean-Michel Basquiat, Keith Haring, Jack Pierson, Jackson Pollock, Lawrence Weiner, Ryan McGinness, and Sarah Morris.
Products will be available at UNIQLO stores worldwide from March 28. MoMA Special Edition products will also be available at the MoMA Design Store and online at MoMAStore.org, where each purchase supports the Museum’s exhibitions and educational programming.
The second floor of UNIQLO’s Fifth Avenue Global Flagship Store is being remodeled for this project and will reopen on March 28 as the SPRZ NY Store. As part of this renovation, it will include the introduction of the unique Starbucks Experience with a full service coffeehouse, creating a place for family and friends to connect on Fifth Avenue.
Fast Retailing Chairman, President and CEO Tadashi Yanai said, “We are extremely pleased to have such wonderful partners as MoMA and Starbucks. Through SPRZ NY, we will give customers around the world a taste of enjoying exceptional art by wearing our specially designed clothes and items, reinforcing our LifeWear mission.”© Japan Today