UNIQLO on Tuesday announced the global launch of AIRism, its new brand of highly functional underwear. Under the catchphrase “comfort unlimited,” UNIQLO is extending AIRism to its home market of Japan, increasing the product lineup by more than 70% and launching a major marketing campaign across the 13 markets where it currently operates stores.
With AIRism, UNIQLO said it will deliver “comfort unlimited, in any season for any person, anywhere.” Featuring the latest Japanese fiber technology, AIRism's high performance fabric offers a total of eight comfort-enhancing features across men's and women's lines. They include UNIQLO’s DRY and odor control functions as well as the ability to quickly absorb and release trapped moisture and stay cool to the touch.
Marking AIRism’s global launch, UNIQLO plans to roll out a huge lineup of some 400 different items of great underwear this year, up from last year's lineup of 230 items. AIRism underwear is already available both online and at UNIQLO locations worldwide, with many more designs set to arrive over the coming months.© Japan Today