business

Uniqlo opens first store inside a medical center

3 Comments

Global apparel retailer Uniqlo will open the Uniqlo Saiseikai Central Hospital Store on the first floor of Tokyo Saiseikai Central Hospital on March 16. This is the first Uniqlo store to be opened inside a medical facility. 

The store aims to provide patients and hospital staff with the items they need when they need them. Customers can also use the in-store pickup service through the Uniqlo online store to select necessary items from the full product lineup, including items not carried at the physical store.

Previous initiatives by Uniqlo to meet a diverse range of customer needs include the development of Front-Open Innerwear created based on the needs of medical and nursing care professionals, installing wide fitting rooms that can be used by persons in wheelchairs, and offering a service to assist visually impaired customers with shopping. 

Opening a store inside a medical facility will provide direct, broad, and accurate feedback on the opinions and needs of hospital patients and medical personnel, and support the further  development of products that are easier for all customers to wear and use, as well as new and  expanded services. 

Source: Uniqlo

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3 Comments
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Another benefit for the hospital is that it could improve the brand image by outsourcing all of the non medical services and supplies to all the business in the center that pays rent in the hospital. The restaurants can provide meals for the patients. Any clothing stores can provide gowns. Home centers can provide sheets and furniture., etc.

It is not the first time this has happened in Japan. I know several well known hospitals and private clinics that have major retailers and small luxury retailers located in the same building. They all do B2B transactions. I was in a private clinic that had all of its meals for their patients provided by the expensive and popular restaurant located on the top floor of the building.

It is free advertisement for the businesses to the patients!

3 ( +3 / -0 )

A puff piece for the company?

Uniqlo gets my boycott as doing business with Russia ( at present ) is unconscionable!

1 ( +2 / -1 )

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