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The Walt Disney Company (Japan) Ltd and JCB Co on Wednesday announced agreements for a marketing alliance and a co-branded credit card. The marketing alliance will allow JCB to leverage Disney content in a broad range of activities to market its payments business in Japan. Under the co-branded credit card agreement, JCB will develop and launch Japan's first Disney-branded credit card.
Walt Disney Japan, part of worldwide entertainment-business leader Disney, and JCB, the only international credit card brand originating in Japan, said current plans include exclusive Disney web content for JCB cardmembers. JCB cardmembers will gain access to a wide range of Disney content on the Internet in Japan. Plans also foresee events for JCB cardmembers on the official Disney Japan website (www.disney.jp ).
JCB will launch via multiple channels, TV commercials and other promotions featuring fun, animated Disney content. Some of the content will be specially designed for the JCB promotions.
Walt Disney Japan and JCB will stage exclusive events for JCB cardmembers offering chances to experience the world of Disney firsthand, including invitations to live Disney performances and Meet and Greet events featuring Disney characters in major cities throughout Japan.
In the first credit card collaboration between Disney's entertainment business and JCB's payment business, Walt Disney Japan and JCB will together develop unique new services. To get the ball rolling, they intend to start accepting applications for a co-brand credit card in Japan from selected customers as early as August. Applications from the public will be welcomed beginning Nov 18, 2008.
© JCN
8 Comments
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nath
Excellent. Now I can give my daughter a "Dumbo" credit card for her second birthday. Pity it will be useless in most developed countries, it being JCB.
Xeno23
Sounds like a Mickey Mouse operation to me. Sorry, had to say it.
roomtemperature
JCB is issued in 20 countries and used in 190 countries. Useless, you said?
jbro888
Oh they try so hard in a cash based society...
JeromeInJapan
Get em at a young age! I wonder if they will bring out cigaretes too?
westurn
Funny, as Japanese companies falter by the wayside with their "Japan Inc" mindset, American companys like Disney just continue to make money, alliances, and profits ! When will the Japanese learn ? The nation, with all it's stubborness, continues to cut off its nose to spite its face. Bwahaha !
taj
Westurn, did you fail to read the articlea? Or are you just being a bit Goofy, to stir up the comment pot?
taj
(please pardon my Creative Typing)