Wendy’s Japan will reopen its first restaurant on Tuesday in Omotesando in Tokyo (located at 5-chome Jingumae).
Wendy’s/Arby’s International Inc and Higa Industries Co Ltd, a successful food importer and distributor based in Tokyo, have signed a joint venture agreement to develop and operate Wendy’s restaurants in Japan.
Higa Industries is led by Ernest Higa, who owned and operated 180 Domino’s Pizza stores in Japan before selling the business in February 2010. A pioneer of the Japanese home delivery market, Higa’s stores became known for gourmet pizza products and the use of the Internet and wireless technology to promote menu items and enhance the customer ordering experience.
This is the first joint venture for Wendy’s/Arby’s International. In December 2009, Wendy’s did not renew its franchise agreement with its former franchisee for Japan, resulting in the closure of 71 restaurants.
The re-launching of Wendy’s will promote a new “Japan Premium” concept, providing premium products and service that exceed the expectations of customers with delicate palates. Thus, Wendy’s will introduce four types of “Japan Premium” products only available in Japan, including the “Foie Gras Rossini” with original foie gras terrine, along with an upgraded line of long-awaited classic products, including Dave’s Hot-n-Juicy hamburgers, premium chicken sandwiches, “Garden Sensations” entrée salads, chili and Frosty.
Wendy's Japan plans to open 100 stores in the next five years.
See full story in Executive Impact.© Japan Today