Yen offensive may give Toyota an edge over Hyundai

Hyundai Equus MSRP: $59,000 - $66,250 http://www.autotrader.com/cars-for-sale/searchresults.xhtml?zip=53223&endYear=2014&modelCode1=EQUUS&startYear=2012&makeCode1=HYUND&listingType=new&listingTypes=new&sellerTypes=b&numRecords=25&searchRadius=200&captureSearch=true&Log=0 (used a Milwaukee zip 53223 to hit the Chicago market)

Cars like this you do not want to buy if you intend/need to sell later. Like Kobuta-chan said -the Equus may be a great car, but who wants to buy a used Hyundai -plus the Equus is still rather an unknown commodity =You take more of a loss %wise compared to a known car like BMW, Toyota and especially Lexus. Quality of Hyundai and Kia are very good the last 2-3 years and by promoting a $60k car they are trying to prove they can succeed with very picky upscale clients.

"Analysts point to Hyundai’s recent success as an example of how a smart manufacturer can use the pricing power of a weak currency to undercut rivals."

is this considered news?

Most of first time HYUNDAI owner will not go back to HYUNDAI after they sold their first car because the quality of car can't compare with Japanese used car. I have own new HYUNDAI but I'll never buy HYUNDAI car again. I'll buy secondhand Japanese or Germany car rather than buying HYUNDAI car.. The peoples who bought HYUNDAI and KOREAN cars they don't know quality and recommended by corrupted car reviewers. I'm still in painful for lost of $ 7000 for 25000KM.