'Bad buzz': Gaming industry reels from 'Grand Theft Auto' hack

The firm added that it did not envisage any long-term effects for any of its projects.

I would think that in an era where companies put a lot of effort to show how secure their systems are against intrusion (so people can deposit their information with them in order to access online services) the leak could really have a long-term negative effect on their projects.

"Hacked?" More likely "leaked." Any publicity is good publicity.

Like car jacking is not harmful,100 people are murdered and people children are found,after car jacking