Japan Today
Image: iStock/caesargfx
entertainment

As stars of hip-hop approach their golden years, can old blood make new music?

11 Comments
By A D Carson

It’s always awkward telling people what I do for a living. I’m a rapper. I also work as a professor of hip-hop.

I work at the intersection of artmaking and academic research. I write music as part of a greater effort to challenge antiquated ideas about learning, teaching and expertise.

But I assume the awkwardness in conversations about work is related to stereotypes of hip-hop culture. Among many, one of those assumptions is that hip-hop is only made for and by young people.

It’s no surprise that ageism exists in and about hip-hop culture; in the U.S., ageism is everywhere. But I would argue that ageism in hip-hop is especially strong because the first generation of rappers is only now reaching their golden years.

New rap categories

In August, music producer 9th Wonder proposed a new “Adult Contemporary” category for rap music. A month prior, 52-year-old Common and 54-year-old producer Pete Rock had released “The Auditorium, Vol. 1.”

In response to 9th Wonder, legendary hip-hop artist Q-Tip warned on the social platform X that hip-hop fans might be turned off by a category with “adult” in the name. He suggested “Traditional Hip-Hop” instead, arguing that the music should all appear in “one pot,” lest it turn off younger listeners.

Whether it’s called Adult Contemporary or Traditional Hip-Hop, several hip-hop legends have recently released new music that could fit into this category. In July 2024, the legendary lyricist Rakim, who’s 56 years old, released “G.O.D.’S NETWORK (REB7RTH),” his first album in 15 years. Two months later, 54-year-old MC Lyte released “1 of 1,” her ninth studio album, and 56-year-old LL Cool J released “The Force,” his 14th studio album and his first in 11 years.

Growing pains

Since hip-hop emerged as a cultural force more than 50 years ago, people still seem to pigeonhole rap as music made by and for young people.

And it’s true that in hip-hop’s early days, teenagers were at the forefront of the fledgling movement.

A 1973 back-to-school party organized by a 15-year-old girl from the Bronx named Cindy Campbell is often credited with birthing hip-hop. Grand Wizzard Theodore was just 12 years old when he invented record scratching in 1977. The hip-hop careers of artists like Roxanne Shanté, Run-DMC and Ice Cube all began when they were teens.

Being closely intertwined with the perception of youth culture isn’t necessarily a good thing. It can compel critics to treat the music and its practitioners less seriously.

Rappers, no matter their age, can be dismissed or treated as childish or immature.

Call it growing pains: Unlike, say, classical or country, 50 years is a blip in the history of music. And for much of that time, critics regarded hip-hop as a passing fad. Then it was seen as an emergent subculture.

It’s only been a category at the Grammys since 1989, and only recently has it been recognized as a commercial and cultural force with a global reach.

Nowadays, equating hip-hop with youth culture confines it to an arena it has long outgrown.

Imposter syndrome grows

Nonetheless, as rappers age, some can seem uncomfortable about participating in a form that can be so easily dismissed.

In 2015, filmmaker Paul Iannacchino Jr released a documentary, “Adult Rappers,” about working-class rap artists.

All the people interviewed for the film rap professionally but aren’t famous. They are mostly men. Most of them admit that they sidestep questions about what they do for a living. One unshakable takeaway is the embarrassment about their age.

Even famous rappers aren’t immune to this feeling. Before his move to instrumental flute music, André 3000, one of the greatest rappers of all time, lamented becoming the old rapper still making music beyond his prime.

“I remember, at like 25, saying, ‘I don’t want to be a 40-year-old rapper,’” he told The New York Times in 2014. “I’m 39 now, and I’m still standing by that. I’m such a fan that I don’t want to infiltrate it with old blood.”

André 3000 has been a gifted lyricist for decades, and remains so. If he feels this way, I can imagine that many other artists might feel that, at a certain age, they don’t belong to the culture anymore.

Or the culture no longer belongs to them.

Forever young?

Despite the fact that audiences have aged alongside the artists, it can still feel like there’s pressure to stay tapped in to youth culture, lest they create music that, to quote André 3000 more recently, lacks “fresh ingredients.”

This might encourage some aging artists to attempt to maintain a youthful sheen that will resonate with young audiences. Think of it as a pop culture version of Oscar Wilde’s novel “The Picture of Dorian Gray.”

In the novel, a man sells his soul for youth. Rather than physically aging, a painting of him ages instead, taking on the physical signs of his transgressions and pleasures.

It’s still easy to think of hip-hop as confined to a frame that bears all the marks of youthful longings, rebellion and sins: juvenile vitality, sprightly beauty and vigorous hedonism.

The expectations lead audiences to assume all artists have similar youthful aims and concerns. They can also lead artists to perform like they’re young and write about the concerns they had as youngsters, despite their respective ages. The hip-hop artists who can’t or choose not to pretend to be “forever young” are expected to “evolve” into moguls, actors, podcasters or reality TV personalities.

Of course, those assumptions only end up limiting what artists of all ages can accomplish.

Rappers at whatever level of celebrity you observe, famous and not famous, continue to create while embracing the inevitability of age. Nas, whose debut album, “Illmatic,” was released in 1994, has had an outstanding run of albums in the 2020s.

Jay-Z’s “4:44” showcased the rapper’s changing sensibilities that have seemingly evolved as he has aged.

North Carolina duo Little Brother’s entire catalog displays awareness of the absurdity of avoiding adulthood – outstandingly so, I might add, on their 2019 album, “May the Lord Watch.”

Even emerging rappers like Conway the Machine and 7xvethegenius seem to be able to balance burgeoning careers without caving to youth-obsessed pretenses.

Creating new, cleverly named musical categories to sidestep biases against aging probably won’t solve the issue. In hip-hop, as in so many American industries, ageism isn’t going away.

For that reason, my embrace of being an adult rapper will probably continue to make for awkward introductions.

But I’d rather have that conversation than pretend I’m something I’m not.

A D Carson is Associate Professor of Hip-Hop, University of Virginia.

The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.

© The Conversation

©2024 GPlusMedia Inc.

11 Comments
Login to comment

Except for Cindy Campbell and maybe Grand Wizzard Theodore, I've been listening to hip-hop longer than all those listed and I still listen to all the old cuts and old mix tapes. If they make stuff that is appealing, I'd definitely check it out. This is one of the fastest evolving genres and nowadays there is no consciousness and protest in the music, which I'd like to see come back. It's hard for 50- and 60-year-old rappers to appeal to a newer and younger crowd, especially to people who may not know who their music even though they listen to that genre. Some artists like the Beatles and Michael Jackson can find new audiences in the younger generation because their music is timeless and well-established but it took hip-hop many years to reach the mainstream and I doubt that most young people have any idea who most of the artists listed here are. That's a barrier that may be hard to overcome.

3 ( +3 / -0 )

"Adult contemporary" makes me think of Bread or the The Eagles. Music well worth getting kicked out of a taxi for, like The Big Lebowski.

Old hip hop is "old skool". Yeeeeeaaaahhhh boooooooooyyyyy!!

1 ( +2 / -1 )

Hip hop is music?

-5 ( +1 / -6 )

The ones that have stuck in my head are Kurtis Blow's "These are the Breaks" and Grandmaster Flash and the Furious Five's "The Message". Run-D.M.C. and Aerosmith did a great version of "Walk This Way". Perhaps better than the original?

2 ( +2 / -0 )

Was just listening The Biz, MC Shan, and Marley Marl joints just yesterday. Nothing will beat pre-2000 beats and flows.

So can old blood make new music? Better than anyone that's been on the mic for the past 15 years be sure.

2 ( +2 / -0 )

agondoczToday  11:55 am JST

*The ones that have stuck in my head are Kurtis Blow's "These are the Breaks" and Grandmaster Flash and the Furious Five's "The Message". Run-D.M.C. and Aerosmith did a great version of "Walk This Way". *Perhaps better than the original?

Seriously? Have you even heard the original?

-1 ( +0 / -1 )

Although this is not strictly on the topic of rap/hip-hop, there's still a market for good music, whatever the genre, and the age of the artists hardly comes into it.

Remember when Tool released "Fear Inoculum" a few years ago? You could hear the cries of delight across the musical universe. And those guys are all 50 plus.

I'm partial to the French rapper MC Solaar (himself 55 years old now), and it's always good when be brings a new track or album out.

2 ( +2 / -0 )

The fans of hip hop are also in their golden years. No problem! Youngsters already have their own music. Heard of Lady Gaga?

0 ( +1 / -1 )

People who follow the Rolling Stones that always buy their albums will continue to despite their age. The cream always rises to the top, current rap artists may have one hit song, but don’t seem to produce albums that can stand the test of time like doggystyle or 2001 or the Marshall mathers EP.

0 ( +0 / -0 )

Great Music.

0 ( +0 / -0 )

I listen to Stones, Bowie, Collins, Floyd, King Crimson regularly, throw in Yes. Surely the Q should be, can the classic oldies we listen to (to make us feel happy and young) produce music that the new generation with purchasing power will pay for. any of them look like black pink etc etc etc. I avoid mentioning the NFL's marketing musician (oops time for the safety helmet).

0 ( +0 / -0 )

Login to leave a comment

Facebook users

Use your Facebook account to login or register with JapanToday. By doing so, you will also receive an email inviting you to receive our news alerts.

Facebook Connect

Login with your JapanToday account

User registration

Articles, Offers & Useful Resources

A mix of what's trending on our other sites