Photo: @press

Gwyneth Paltrow visits Japan as Goop beauty brand debuts in Tokyo

By Oona McGee, SoraNews24

American actress Gwyneth Paltrow is well known for her appearances in big Hollywood movies like "Shakespeare in Love," "The Talented Mr Ripley," "Seven," and more recently, her portrayal of Pepper Potts in the Marvel Cinematic Universe.

However, the 46-year-old says she’s found her true passion with her lifestyle brand Goop, which first launched in 2008 as a weekly email newsletter and soon grew to become a successful web-based company, with its own pop-up shops, wellness summit, print magazine, podcast, and a soon-to-be-streamed documentary series on Netflix.

Now, Goop is expanding its reach with its first-ever pop-up store in Tokyo, and Paltrow made the trip to Japan to attend the Goop launch party, which was held at Palazzo Ducale Azabu in Tokyo’s Minato Ward earlier this month.

Photo: @press

The Goop Tokyo pop-up store, which comes with its very own cafe, opened at Tokyo Midtown’s Midtown Garden in Roppongi on April 19.

Photo: @press

The Goop pop-up in Tokyo sells a range of items from the brand’s clothing and beauty ranges. Some of the items include a Rose Quartz Soothing Face Massage Roller for 7,236 yen. And limited-edition products like Goop-branded pouches, tote bags, and T-shirts, which are only available in Japan.

At the cafe, there are vegan items on the menu, offering options like salads, soups, and open-faced sandwiches.

Screen Shot 2019-05-13 at 10.08.09.png
Photo: @goopjapan

And there are healthy desserts like Chia Pudding with Berries and Avocado Chocolate Mousse with Toasted Almonds and Coconut.

While Paltrow wasn’t present at the April grand opening of the Tokyo pop-up, she did manage to make it over to attend the official launch party in May, and she was quick to let her followers know she was in the country with this image posted on her official Instagram account.

It was a whirlwind trip to the capital for Paltrow, who stopped off at the pop-up store to see it in person before heading out to catch up with some of her favorite people and places around the city.

▼ She enjoyed an omakase sushi course at Sushi Iwa…

Screen Shot 2019-05-13 at 10.10.23.png

…before stopping to visit Roppongi’s Honmura An soba restaurant, where she met up with her “old friend Koichi who left NYC 10 years ago”.

Screen Shot 2019-05-13 at 10.11.24.png

The Goop pop-up has been well-received by Tokyoites, and while there’s no word yet on whether a permanent shop will be opening in Japan in future, we still have until May 26 to visit the limited-time store and cafe.

Given Goop’s popularity in Japan, though, we’re sure this isn’t the last time we’ll see Paltrow out and about in Tokyo.

Store Information

Goop Tokyo pop-up & cafe / グープ トウキョウ ポップアップ アンド カフェ

Address: Tokyo-to, Minato-ku, Akasaka 9-7-1, Tokyo Midtown, Midtown Garden

東京都港区赤坂9-7-1東京ミッドタウン ミッドタウン・ガーデン

Hours: 11 a.m.-8 p.m. (last order 7:30 p.m.)


Sources: @Press, Instagram/gwynethpaltrow

Read more stories from SoraNews24.

-- It’s Ghibli merchandise galore at the Donguri Kyowakoku pop-up shop in Shibuya!

-- Brand-new line of Sailor Moon bikinis appears, has anime fans in Japan looking forward to summer

-- Godzilla looms over Tokyo garden

© SoraNews24

©2021 GPlusMedia Inc.

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Are they selling the vaginal jade eggs and $120 body stickers?

Goop is God's way of telling you you've got too much money.

11 ( +11 / -0 )

Yep....too much money and zero common sense.

10 ( +10 / -0 )

Long time ago, she was hatred, don't know why but she seems like good person trying to show positive life but with hefty poop.

-1 ( +2 / -3 )

She went on SNL to make fun of herself and her company. So I am not really sure what to think of this. I think she may be perfectly aware that she is selling nonsense to people with too much money.

4 ( +4 / -0 )

Bet this will be a success here.  Like the Monocle store.  Overpriced nonsense.

1 ( +1 / -0 )

I would like to say that this is peak stupidity but I guess we haven't got there just yet.

1 ( +1 / -0 )

Heels with shorts? Even on her, do not think so.

1 ( +1 / -0 )

Expensive, and potentially dangerous, woo woo.

0 ( +0 / -0 )

Konichiwa, Paltrow-san!

0 ( +0 / -0 )

Selling things you hardly want and absolutely don't need.

0 ( +0 / -0 )

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