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Avril Lavigne speaks Japanese in new commercial for Laundrin’

By Oona McGee, SoraNews24

Canadian singer-songwriter Avril Lavigne has a huge following of loyal fans in Japan, who have been interested in her and her music even before she filmed her “Hello Kitty” music video here and her sister married a Japanese rock star.

So it’s no surprise that Lavigne is now appearing on our TV screens in Japan, in a new nationwide commercial for fabric and air care brand Laundrin’. And as an added treat for local viewers, the 34-year-old opens the ad by speaking Japanese, throwing in a konnichiwa, before saying yokoso (“welcome“) as she invites us into her palatial mansion.

While the TV ads run for 15 or 30 seconds, there’s a web-exclusive two-minute long version, which can be viewed below.

In the ad, Lavigne can be seen sniffing the Laundrin’-scented air in different rooms around the home and using the brand’s laundry detergent in her laundry room.

At one point she says “Laundrin’ daisuki” (“I love Laundrin’“). She also stops for a cute phone moment, where she says moshi moshi, the Japanese phrase used to say hello when answering the phone.

While filming the ad, Lavigne also gave a short interview, sending out a message to her Japanese fans.

The making-of video shows her receiving a huge kimono-clad Hello Kitty plushie after the shoot.

The ad comes shortly after the February release of Lavigne’s sixth studio album, Head Above Water. One of the singles from the album, “Dumb Blonde” featuring Nicki Minaj, can be heard playing in the background throughout the clip.

With no upcoming tour dates lined up to promote the new album, Lavigne’s fans are happy to have her on their screens promoting Japanese products for the time being. And given that Katy Perry was the last big name celebrity to promote Laundrin’ in Japan, we have a feeling that more famous faces from the international music world will be appearing in commercials for the brand in future.

Source: PR Times

Read more stories from SoraNews24.

-- Avril Lavigne’s younger sister marries Japanese rock star

-- Japanese vocaloid Hatsune Miku takes the reins from Scarlett Johansson in new shampoo commercial

-- Handsome sunblock studs show off their muscles, lack of sunburns in sizzling Shiseido ad【Video】

© SoraNews24

©2020 GPlusMedia Inc.

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Wow, she's already 34?

Time sure flies.

0 ( +1 / -1 )

That's what my apaato is missing - a laundry room! The building construction company forgot to include a laundry room - so THAT's why I had to squeeze my washing machine in next to the bathroom sink!

0 ( +1 / -1 )

another millionaire entertainer selling me something i already have or cannot afford?


2 ( +3 / -1 )

videos unavailable in Canada, lol

2 ( +3 / -1 )

videos unavailable in Canada, lol

Use VPN and put location Japan. Solved.

-4 ( +0 / -4 )

Moshi moshi and Konnichiwa. Big whoop!

4 ( +5 / -1 )

Most interesting part is the bit about her brother in law. A bandmate of his was previously a Johnnys teen star. And when I first heard people going on about One OK Rock, I figured they had something planned at one o clock.

0 ( +0 / -0 )

I saw this CM the other day, and commented to my wife that I didn't realize she was still a thing back in the US. I guess she is in Japan, tho.

Japanese CM's have always been big, easy money for Western celebs. But, now, but due to the 'net and YT, they can't keep them secret from their Western audiences anymore. George Clooney said screw it, and just does them globally now. He realizes there's no shame in it.

Like my father always said, "Whether you're rich or poor, it's good to have money."

1 ( +1 / -0 )

Making her speak in a foreign language? Why’d you have to go and make things so compli..........

2 ( +3 / -1 )

just dont take off your make up please

0 ( +2 / -2 )

Looking forward to her next single, "Suketebodo shonen."

0 ( +0 / -0 )

Romanization fail. Why do Japanese so commonly look at "s" is a word and think it's "sh"?

-2 ( +0 / -2 )

Why do Japanese so commonly look at "s" is a word and think it's "sh"?

If you had a basic knowledge of hiragana, you would know the answer to that.

さしすせそ sa - shi - su - se - so

0 ( +1 / -1 )

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