Actress Aya Ueto has been named the TV commercial queen for the first six months of 2014.
The research, conducted by Video Research Ltd, ran through Jan 1-June 30, and targeted five TV stations in three areas — Kanto, Kansai and Nagoya.
Actor Masato Sakai appeared most frequently in the male category.
Video Research Ltd also announced the most popular talent to appear in commercials by region. In the Kanto region, Emi Takei was most popular; in the Kansai region it was Hidetoshi Nishijima, and in Nagoya, Miyuki Oshima and Kazuko Kurosawa were most commonly featured in commercials.
Overall, Ueto appeared for a total of 148,555 seconds while representing Softbank. Her commercial ran a total of 9,179 times. Sakai, also appeared on TV for Softbank, jumped from number 40 to number two in a massive leap in popularity.
Last year's most popular talent to appear in commercials, actress Ayame Goriki, fell to No. 10 this year.© Japan Today