It’s been less than a year since we interviewed BABYMETAL and prophesied their coming domination of the globe, and in that time they’ve released a new, full-length album, racked up over five million views on one video alone, and made plans to invade England at Sonisphere Festival UK.
But the group’s popularity isn’t limited to the metal community. They’ve gotten attention from major media outlets around the world – it’s only a matter of time before we see the girls jumping around on Oprah’s coach, declaring their love for chocolate.
Though BABYMETAL has actually been around for a few years now, it took a while for the world to catch on. Which is fair enough – overnight successes are rarely actually overnight – but now that they’ve been noticed, you can’t throw a rock without hitting a major publication writing about the idol-pop-metal group. Following reporting on the group by Western metal publications like Kerrang!, Metal Hammer, MetalSucks, and NoCleanSinging, the mainstream media in the UK and the U.S. picked up on the group, with USA Today, Time, and the Guardian all struggling to understand how BABYMETAL (and metal in general) works.
And they’re not just getting a lot of press – their debut album has been selling like hot cakes sprinkled with powdered sugar and imprinted with Hello Kitty’s winking face. Since February, when the album was released, they’ve climbed to the top of numerous charts, including iTunes’s metal ranking – but that’s not hard when your competition is Five Finger Death Punch or For Today, we suppose. It’s not just metal fans that are getting on-board the “dangerous kawaii” train though – the album has also tracked highly on Billboard’s Heatseekers chart.
With their upcoming performance at Sonisphere, though, they’ll be thrown in the mix with some of the biggest names in the metal world, including Slayer, Metallica, and Iron Maiden, arguably the greatest metal band in history.
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