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Casio signs Korean group Girls' Generation for Baby-G watch ad campaign


Casio Computer Co has signed Girls' Generation, the South Korean girl pop group that has taken Asia by storm, as the face of a Baby-G advertising campaign. Girls' Generation embodies the “tough, cute, cool” concept of Baby-G, Casio's shock resistant watches for women.

Launched in 1994, Baby-G is Casio's watch brand for women which inherits the toughness of its shock-resistant G-SHOCK watches. Since then, the basic shock resistance and superior waterproof performance of Baby-G has evolved with additional features and higher performance, including solar-powered systems and neon illuminators. The Baby-G brand is extremely popular with young women, who appreciate how its design not only taps the latest trends but also allows individual expression, as well as the rich spectrum of colors that make Baby-G watches the perfect fashion accessory.

Girls' Generation is a highly versatile girl pop group whose members not only sing, but also appear as models and actresses on TV, in commercials, and in films. Girls' Generation is the ideal match for the Baby-G brand, with the group's adaptable yet tough, active image and sporty, healthy beauty, topped by the individuality of each of the nine members' fashionable lifestyles.

Girls' Generation will represent the face of the brand in South Korea, China, Hong Kong, Macao, Taiwan, Vietnam, Thailand, Indonesia, the Philippines, Malaysia, Singapore, and Australia.

By appearing in product catalogs and advertisements, Girls’ Generation will promote the Baby-G worldview to young women, the brand’s target demographic.

Taeyeon, Jessica, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona, and Seohyun are the nine members who make up Girls' Generation. Since their debut as pop singers in 2007, the girls have expanded into modeling and acting, as well.

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Casio should have signed up Baby Metal from Sakura Gakuin.

1 ( +3 / -2 )

These girls have ruined kpop after 07...oh god the agony now they part of casio.

1 ( +3 / -2 )

Soon BIG BANG will be signed up for Casio's G-Shock, the men's watch range.

0 ( +1 / -1 )

Good looking group of girls -- amazing legs. Anyway, the public gets what the public wants, despite the black trucks and other right-wingers trying to reverse the demise of J-pop by comparison to the rise in K-popularity.

1 ( +3 / -2 )

Girls’ Generation will represent the face of the brand in South Korea, China, Hong Kong, Macao, Taiwan, Vietnam, Thailand, Indonesia, the Philippines, Malaysia, Singapore, and Australia...................................

and whar's Japan's response to the challenge.....................? we have AKB 48. Seems like Japan is losing on all fronts.

1 ( +1 / -0 )

They are pretty damn fine and like smithinjapan said, nice legs.

Way better looking then those AKB48 hacks.

-2 ( +1 / -3 )

An IQ over 100! (total, not average)...

-1 ( +1 / -2 )

who cares about IQ's with these hotties. Casio is smart, I wish I worked at their promo dept heh

0 ( +1 / -1 )

papi - I did +1'd you ;)

-2 ( +0 / -2 )

just another girl group to keep the pedophiles amused. really any real man who thinks these girls are sexy is a stinking pedophile period

-1 ( +0 / -1 )

Those girls are sexy!

-1 ( +1 / -2 )

well good for you stranger bet your one of those late night internet pedos, spend some time in prison and youll be anothers inmate little bitch! LOL

-1 ( +0 / -1 )

May sound insane, but I'm just CRAZY about the tall one with the super skinny legs.

1 ( +1 / -0 )

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