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Catherine Zeta-Jones appears in Lux's new TV commercials

9 Comments

Catherine Zeta-Jones will appear in new TV commercials for shampoo brands “Lux Super Rich Shine” and “Lux Super Damage Pair” from March 16. The Welsh actress has been featured in the shampoo brand's TV commercials since last year.

In the new commercial, Zeta-Jones is a cosmetic researcher who develops a fictitious “beauty liquid” which only the rich can obtain. She becomes involved in action, adventure and romantic stories over the liquid.

The new products will be released nationwide from Wednesday.

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9 Comments
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It would be funny to see her with the Kano sisters. She could show them what class is!

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The storyline of these commercials sounds interesting. I hope they make a movie out of it.

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Even compared to the normal tripe that one finds in the Entertainment section of Japan Today (or any other news source), this is really scraping the bottom of the barrel!

'News' indeed.

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How long are these commercials? Sounds like it would make a better TV series than most of what's on at the moment!

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She has beautiful hair. But I do not think it is because of Lux Super Rich. This is a shampoo that makes my hair fall off. I prefer Panten.

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She said "i'm using beer to have a shiny hair", so...let's go for six pack of Sapporo and forget the LuX....

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'News' indeed.

Press release mill. There. I said it. Again.

Moderator: It's pointless for you to keep posting these snide comments, which you so often do.

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"In the new commercial, Zeta-Jones is a cosmetic researcher who develops a fictitious “beauty liquid” which only the rich can obtain."

Great idea! Considering the current economic state and unemployment.

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She said "i'm using beer to have a shiny hair"

yep no Lux Super Rich - many japanese women have hair problems because of it.

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