Colossal Titan stars in Tokyo government anti-drug campaign

By Oona McGee, RocketNews24

Anti-drug posters and commercials usually have a way of getting us down. Dark images of despair, death and homelessness rely on realism to get the message across, leaving us with tiny mental scars as a warning to stay away from the dark side and walk on the right side of life.

Here in Japan, though, anti-drug tactics are very different. Instead of scaring citizens, animated images are used to inform and empower people. And when the Tokyo Metropolitan Government enlists the help of the Survey Corps and Colossal Titan to fight the war on drugs, you’ve got a campaign that catches everyone’s interest.

The Tokyo Bureau of Social Welfare and Public Health is the brains behind the collaboration, created to build awareness ahead of the upcoming International Day Against Drug Abuse and Illicit Trafficking on June 26.

The highlight of the campaign is a one-minute video starring our favourite characters from "Attack on Titan" caught up in the action and excitement of a battle scene.

Eren, who knows all about the dangers of mind and body transformations, gives a brief overview of dangerous drugs and their negative effects. Dangerous drugs can cause hallucinations and delusions, loss of consciousness, respiratory arrest, and even death.

So take heed when the Colossal Titan appears steaming over the city, displaying a gigantic, cross-armed “batsu” pose, commonly used in Japan to represent “X”, meaning “no” or “not good”.

Source: IT Media

Read more stories from RocketNews24. -- The top five places to survive a real attack by Titans in Japan -- Tear down the wall with Attack on Titan Jenga -- New Attack on Titan souvenir straps feature Colossal Titan at famous Japanese landmarks

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How do animated images empower people? It seems to infantilize them.

5 ( +5 / -0 )

That's one big way to say "NO!" to drugs!

0 ( +1 / -1 )

Classic scaremongering of "drugs". Ignore the irony that Japan itself is responsible for meth.

2 ( +2 / -0 )

I see a lot of alcoholism in Japan. It destroys people's lives yet it seems to be ignored.

1 ( +1 / -0 )

The commercial itself was about 危険ドラッグ aka 'dangerous drug', aka synthetic marijuana and other designer drugs. It wasn't about 'traditional' drugs. The article failed to mention that.

0 ( +2 / -2 )

This is Ironic , The only way the creator must of think of this characters was by using drugs, "Dude , you have no skin , just muscles, whoa!! you are 200 meters tall"

1 ( +2 / -1 )

Grand sponsor: Toyota

0 ( +0 / -0 )

The special effects look unfinished in the latest trailer, they completely changed certain major plot points about the race of the people and made them all Japanese, the acting is suffering from over dramatization and the absurd make-up commercial style close-ups and photoshopping, and it's much darker in style than the manga or anime.

-1 ( +0 / -1 )

I don't know why my alcohol comment was removed. It is a drug and the fact that it's not included in this campaign doesn't seem off point to me in the least. Especially when you consider that it's probably a much (much much) bigger health problem in Japan than illegal drugs. No doubt tobacco and alcohol deserve much more attention. But, then people would have to consider something that's much more difficult to recognize and deal with.

0 ( +0 / -0 )

Alcohol is also a dangerous drug and should be included in this campaign.

1 ( +1 / -0 )

Hence the problem with the stupid name they came up. 'Dangerous drug' can be too easily misunderstood for other meanings.

It made more sense when they were calling them 脱法ハーブ (loophole drugs).

2 ( +2 / -0 )

Dude, that was AWESOME! Like, when the monster came out and ... what, those eyes and things and ...hang on, lemme finish this donut and pass that over my way, then we'll watch it again.

0 ( +0 / -0 )

can't understand the video but i've used synthetic marijuana in the past and didn't find it more addictive than the real substance, which isn't habit-forming to begin with (i no longer use either). maybe they're talking about a different chemical compound, or several, but lumping them all together and saying they're all bad doesn't educate anyone on which ones are seriously dangerous. i'm sure there are plenty of loophole drugs that just shouldn't exist and nobody should use because they're terrible, but synthetic pot, in my experience, was not all that terrible. as a reminder, it only exists because the real (harmless) thing is banned in so many places. i wish the world would give marijuana another chance.

1 ( +1 / -0 )

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