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Image: YouTube/kate spade new york

Fashionista comedian Naomi Watanabe becomes Kate Spade’s first Japanese brand ambassador

By Katy Kelly, SoraNews24

Japan has been in love with the hilariously over-the-top antics of comedienne Naomi Watanabe for years, even before her solo debut in 2008. With her incredible dance moves, positive persona and wicked style, Watanabe has conquered the spheres of fashion and social media, and even broke into the global market with her hilariously off-beat make-up commercials.

She isn’t done making an international name for herself either: Watanabe was just named as fashion brand Kate Spade New York‘s global ambassador for 2020! This is the first time a Japanese woman has been selected to represent the brand, and Naomi is already using her typical good humor and perfect rhythm to complement the brand’s latest offerings.

▼ The print version of the ad campaign was posted on the streets of Manhattan, New York on Jan 27.

The promotional materials star a decadently-dressed Watanabe, flush with saccharine springtime colors and her hair twisted into pair of chunky, brightly colored bon-bon buns. She’s the perfect match for the handbag she’s holding: Kate Spade’s latest Margaux Dégradé Medium Satchel, striped in delicious tones of lychee, swordfish blue, and lemon sorbet. The satchel in the video is on sale now, and can be purchased for around $328 online.


In the commercial, Watanabe busts some serious moves around a gigantic, luminous Margaux satchel before clambering all over it. Once she’s dangling off the satchel’s pretty leather tag, she and the bag are whisked away by an appropriately gigantic version of herself… And it only gets weirder from there! In case you’re itching to not only purchase an adorable satchel for yourself but recreate the commercial’s sense of scale, you’ll want to head over to Shinjuku’s Isetan department store where a pop-up store for Kate Spade’s Margeaux line will be until Feb 18.

You won’t want to miss your chance to snap photos in such a bright and colorful environment, especially since the store offers a promotion where you can potentially win one of ten satchels hand-signed by Watanabe herself. Expect to pay a premium when purchasing regular satchels, though — the medium satchel you can purchase online in America retails for 52,800 yen including tax when purchased in Japan.

▼ Naomi Watanabe parties alongside her palette-perfect satchel.


If you’re looking for more Naomi Watanabe content, make sure to check up on the fashion offerings of her own plus-size line Punyus, especially her 2017 collaboration with Sailor Moon!

Shop information

Kate Spade New York Margaux Pop-up Shop / ケイト・スペード ニューヨーク margaux pop-up shop

Address: Tokyo-to, Shinjuku-ku, Shinjuku, 3-14-1 Main Building First Floor

Open 10 a.m. to 8 p.m., until Feb 18

Source: PR Times, YouTube/kate spade new york

Read more stories from SoraNews24.

-- Naomi Watanabe models new Sailor Moon plus-size clothing range in Japan 【Photos】

-- Plus-sized Naomi Watanabe is Japanese netizens’ latest fashion inspiration

-- Virtual model imma to pose in fashion magazine with real models, advertising makeup brand KATE

© SoraNews24

©2024 GPlusMedia Inc.

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Plus-sized. There you go, this latest attempt to jump on the "fat acceptance" bandwagon.

0 ( +7 / -7 )

Unfortunately Japan doesn't have any other recognizable entertainer.

-2 ( +1 / -3 )

She’s very down to earth & doesn’t take herself too seriously, unlike a lot of other so-called entertainers.

Good luck to her !

3 ( +4 / -1 )

It's a shame fat women on TV have to go into comedy and can't be taken seriously.

-2 ( +2 / -4 )

I think she should run the last kilometer to light the Olympic torch. Comedy gold

0 ( +2 / -2 )

She's brilliant, really lights up the screen when she comes on.

-2 ( +1 / -3 )

Japan has been in love with the hilariously over-the-top antics of comedienne Naomi Watanabe for years

Has it? She is on TV here and there, never met anybody who is "in love" with her. I find her annoying.

4 ( +4 / -0 )

Just like @WilliB I don't find her funny, cute, or entertaining at all. She annoys me.

It's a shame fat women on TV have to go into comedy and can't be taken seriously.

She was the one who capitalized on her fatness, even if it wasn't her idea she said yes to it.

Being extremely thin or fat is not healthy, and I am all for positive body image. But it really irks me when people rush in defending somebody fat for being body-shamed... it is as if they are telling the younger generation that it is ok to eat your way to death. Same way how I don't like seeing people starving themselves to death. Though it's a different story if one is sufferring from a certain illness that makes him/her extremely fat or thin.

0 ( +0 / -0 )

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