Forget 3D - Nagoya movie theater to go 4D with moving seats, wind, smells

By Jessica Kozuka

Japanese cinema chain Korona World has announced that it will be opening the country’s first full-body, immersive 4D movie theater in Nagoya on April 26.

According to the company, the theater will be equipped with 4DX technology, a system developed in South Korea that adds motion, humidity, aromas, strobes, bubbles and other effects to the standard audio and video experience.

For example, when it comes to the seat movement, the chairs can be programmed to move in tandem with the motion on the screen, and the range of motion may be surprising to movie goers. In addition, there are moving parts positioned under the tush and behind the back to deliver jolts during action scenes, allowing the customer to feel like they are a part of the movie.

A panel in front of the seats has a fan for wind effects, a mister for water, lights for strobe effects and a system that can emit around 1,000 unique scents. There is also special equipment located in the ceiling that can provide a variety of effects, such as raining down bubbles on the audience.

The company commented, “With the 4DX system, we can stimulate all five senses, allowing movie-goers a personal connection with the film. We think this will be a completely new way of enjoying movies. We are hoping customers will be able to feel a realism that enhances the excitement and wonderfulness of movies.”

The first movie scheduled to be screened in the new theater is the upcoming "Iron Man 3."

As for this writer, the 4DX system might be fun to try once, but I’m inclined to agree with the late Roger Ebert that it sounds like “the next circle of hell” for cinephiles. What do you think, readers, is this a revolution in cinema or just a passing gimmick?

Source: International Business Times

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Um ... USJ has been using this for quite some time now. I remember watching Shrek there a few years back.

1 ( +1 / -0 )

"it sounds like the next circle of hell"


2 ( +3 / -1 )

Sounds great!! Experience USJ or Disney without wasting the days trip and 3 hours in line!!! Hopefully it will be a success and we will get more of them.

0 ( +3 / -3 )

the tush

Really? Of all the words you could have chosen, you decided this was the most accessible and inoffensive?

I might pass on this kind of movie experience. I get motion-sickness. The howl point of paying out lots of money at the pictures is so that you don't have to keep shifting in your seat to get comfy.

1 ( +3 / -2 )

hasn't this been done already..in Kentucky Fried movie as I recall.

0 ( +0 / -0 )

I saw this with the Avengers in SK-it was awesome. Gives your butt a bit of massage when you have to sitdown for like 3 hours. Way better than USJ shrek/muppets Now why only Nagoya...

2 ( +2 / -0 )

As if 3D movies didn't make people sick enough. What possible scents could they use in Iron Man spare burning explosions?

0 ( +1 / -1 )

Moving seats, wind, and smells are things typically cause me to not go to the movies - that and idiots who can't turn off their phones or motormouths for a whole 90 minutes.

0 ( +0 / -0 )

If it is a passing gimmmick, I'll be trying it out early on for sure. Sounds like fun.

0 ( +0 / -0 )

ummm the 4th dimension is time not a moving seat

0 ( +2 / -2 )

I could do without the smells!

1 ( +1 / -0 )

I wonder how 5D will be. We'll walk out with scars and bruises all over!

2 ( +2 / -0 )

Last time I went to a 4D movie (about five-six years ago) I was more distracted by the vibrating chair, the water vapor sprayed in my face, the air jetted across my ankles, and the screams of the woman beside me who didn't know it was a 4D movie and kept up a running commentary about what was happening to her. i.e. "My chair's loose!" "Water's hitting my face!"

I can't tell you what the movie was because I don't remember it. Just the 'special' effects and the mouthy patron.

2 ( +2 / -0 )

Did the room move for you too?

1 ( +1 / -0 )

I'm not watching the bean scene of Blazing Saddles at this place.

2 ( +2 / -0 )

Velvet chairs and curtains, wine in a paper cup, watching Hanna Schygulla, in a R.W. Fassbinder film, with subtitles...

You kids play nice, in 4D-land...

0 ( +0 / -0 )

"idiots who can't turn off their phones or motormouths for 90 minutes"

That be in U.S. theaters, Japanese theaters are generally quiet, even when during hilarious scenes.

1 ( +2 / -1 )

Exorcist would be a riot in 4D.

1 ( +1 / -0 )

We have watch Noah's Ark in 3 D theater at ハウステンボス Hausu Ten Bosu, Sasebo 16 years ago. Moving seat and stars on above but except smell. However, I don't know whether it was developed in S. Korea or not but that kind of technology has been for age.

0 ( +0 / -0 )

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