Fuji Television Network Inc announced Wednesday that it has decided to produce and distribute original content for the world’s leading Internet television network operated by Netflix Inc, that boasts a membership of approximately 62 million subscribers in 50 countries.
There will be two productions: a new series of "Terrace House," called "Terrace House New Season Coming" (tentative title), and drama serial "Atelier" (Japanese title - "Underwear"). In addition, both productions will be forerunners in being broadcast for distribution to exclusively premiere on Netflix globally. The credit of “Fuji Television presents” will be seen together with Netflix’s logo in global distributions.
"Terrace House" is a reality show series broadcast on Fuji Television from Oct 12, 2012 to Sept 29, 2014, in which six ordinary young men and women live together in a share house. There is no script. It is a new flavor of content, sharing their glossy lives that has been very popular with young people in their teens and twenties. In addition to the episodes broadcast on television, official program videos on YouTube showing original footage, such as sub-episodes that were not broadcast, saw high cumulative viewing numbers of 280 million.
Furthermore, in February this year, a movie called "Terrace House: Closing Door" was released, and was an unprecedented hit for this kind of movie, demonstrating the firmly rooted popularity of the content. With incessant calls for a revival of the program, production of the new season has been decided. The open casting call for new residents starts today on its official website. The show will be seen on the various media platforms of Netflix and Fuji Television.
"Atelier" is a brand new, original drama produced by Fuji Television, with a main character named Mayuko who finds a job with a high-class lingerie manufacturer in Ginza. It is the story of a woman experiencing confusion, struggle and growth in a world with a new set of values different from any she has ever known, and seizing the Japanese dream. Atelier is a “workplace-based coming-of-age novel” drama, written to present the story of a working woman, with the setting of a glamorous world of lingerie manufacturer.
Both series are scheduled to be distributed on Fuji TV On Demand (FOD), a video and comic distribution service, in addition to broadcast television, after their initial exclusive distribution on Netflix. Fuji said it hopes that this content will be able to utilize the strategic expansion of its content that has used the “4M” media, i.e., broadcast television, BS, CS, and the internet, which has been spelled out in previous plans.
Greg Peters, president of Japan Netflix KK, said: “Netflix will commence its service in Japan this fall. We feel that Japanese content is paramount in order for all of Japan to enjoy our service. We are extremely happy that we can be involved in providing original series in Japan with Fuji Television, which has an established reputation in producing content that is especially popular with young people. We believe in our vision of 'Connecting the world through amazing stories' and will continue to concentrate our efforts on producing amazing content. We hope to use the opportunities from this project to transmit Japan’s amazing content to our customers in Japan and across the globe.”
Toru Ota, senior executive at Fuji Television, said: “With the launch of Netflix in Japan, Fuji TV has decided to produce and provide the first-ever Japanese original content on Netflix. We have taken this bold initiative as we firmly believe it is a meaningful and significant endeavor in the context of the future of the television business. Even with the evolution of infrastructure and devices, we believe the most important factor in the end is the level of capability in content production. These two new shows will allow us to demonstrate to the world the high quality of our content and production standard. There are many areas where we feel the same as Netflix, including being proactive in producing original shows, such as House of Cards, and attitudes regarding handling of content. These are just some of the reasons behind our decision to undertake this project.”© Japan Today