Photo: PR Times

Hikaru Utada, Úrsula Corberó, Megan Rapinoe team up for Shiseido’s 'Power is you' campaign

By grape Japan

On July 1, one of the leading Japanese cosmetic brand Shiseido started new global campaign titled “Power Is You."

In this campaign, three selected female ambassadors (J-pop megastar Hikaru Utada, Spanish actor and model Úrsula Corberó, and American soccer player Megan Rapinoe) from different genres are representing the concept through each one of their stories; “to change the world by creating a more accepting and diversified society which celebrates individual differences no matter the race, age or gender.”

As all three ambassadors strive in different fields, in their “Power Talk” short films, they speak of what beauty means to them, and that it is to be courageous, to have strength, and to voice your opinions.

They have also simultaneously released a renewed skincare lotion “Ultimune Power Rising Concentrate Ⅲ” from The Lifeblood concept, a new beauty concept of Shiseido.

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© grape Japan

©2021 GPlusMedia Inc.

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Slightly irregular choices, but always good to see Utada doing some modeling.

5 ( +7 / -2 )

Slightly irregular choices, but always good to see Utada doing some modeling.

The older she gets, the better she looks.

7 ( +10 / -3 )

Rapinoe isn't in that video for some reason lol

4 ( +7 / -3 )

Hawking goods. Rapinoe. As if, it is actually about empowerment.

3 ( +5 / -2 )

Sure. Empowering women by getting them to buy Shiseido products. The “beauty” industry is an oppression itself.

2 ( +5 / -3 )

Where's Rapinoe? She rocks.

-13 ( +1 / -14 )

Rapone missing that would imply the money hadn't arrived yet!

3 ( +3 / -0 )

I miss the days when companies just sold products.

0 ( +0 / -0 )

Sell, sell, sell, that’s what it’s all about…whatever your Genres

0 ( +0 / -0 )

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