Photo: PR Times
entertainment

Hikaru Utada, Úrsula Corberó, Megan Rapinoe team up for Shiseido’s 'Power is you' campaign

9 Comments
By grape Japan

On July 1, one of the leading Japanese cosmetic brand Shiseido started new global campaign titled “Power Is You."

In this campaign, three selected female ambassadors (J-pop megastar Hikaru Utada, Spanish actor and model Úrsula Corberó, and American soccer player Megan Rapinoe) from different genres are representing the concept through each one of their stories; “to change the world by creating a more accepting and diversified society which celebrates individual differences no matter the race, age or gender.”

As all three ambassadors strive in different fields, in their “Power Talk” short films, they speak of what beauty means to them, and that it is to be courageous, to have strength, and to voice your opinions.

They have also simultaneously released a renewed skincare lotion “Ultimune Power Rising Concentrate Ⅲ” from The Lifeblood concept, a new beauty concept of Shiseido.

Read more stories from grape Japan.

-- Dagashi discoveries: Japan’s “penny snack” culture [News Crossing]

-- Awesome figure of Mechagodzilla from Godzilla vs. Kong is 190 mm tall & features moving action

-- Odaiba’s TeamLab Borderless named as a Guinness World Record holder

© grape Japan

©2024 GPlusMedia Inc.

9 Comments
Login to comment

Slightly irregular choices, but always good to see Utada doing some modeling.

5 ( +7 / -2 )

Slightly irregular choices, but always good to see Utada doing some modeling.

The older she gets, the better she looks.

7 ( +10 / -3 )

Hawking goods. Rapinoe. As if, it is actually about empowerment.

3 ( +5 / -2 )

Where's Rapinoe? She rocks.

-13 ( +1 / -14 )

Rapone missing that would imply the money hadn't arrived yet!

3 ( +3 / -0 )

I miss the days when companies just sold products.

0 ( +0 / -0 )

Sell, sell, sell, that’s what it’s all about…whatever your Genres

0 ( +0 / -0 )

Login to leave a comment

Facebook users

Use your Facebook account to login or register with JapanToday. By doing so, you will also receive an email inviting you to receive our news alerts.

Facebook Connect

Login with your JapanToday account

User registration

Articles, Offers & Useful Resources

A mix of what's trending on our other sites