On July 1, one of the leading Japanese cosmetic brand Shiseido started new global campaign titled “Power Is You."
In this campaign, three selected female ambassadors (J-pop megastar Hikaru Utada, Spanish actor and model Úrsula Corberó, and American soccer player Megan Rapinoe) from different genres are representing the concept through each one of their stories; “to change the world by creating a more accepting and diversified society which celebrates individual differences no matter the race, age or gender.”
As all three ambassadors strive in different fields, in their “Power Talk” short films, they speak of what beauty means to them, and that it is to be courageous, to have strength, and to voice your opinions.
They have also simultaneously released a renewed skincare lotion “Ultimune Power Rising Concentrate Ⅲ” from The Lifeblood concept, a new beauty concept of Shiseido.
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