Everyone loves a good optical illusion – that immediate shock at what you just saw and that feeling of satisfaction when your brain catches up to figure it out. The recent boom of 3D street art like that we saw from China recently has pushed illusions to a new level.
This sense of amazement has been harnessed and crammed into a one-minute commercial for Honda’s new mid-sized SUV, the CR-V. Having been put up on 17 October it’s been well received by viewers who call the ad “Awesome” and the “Best car commercial ever!”
The video’s concept is “An Impossible Made Possible” and features rapid-fire illusions usually along with their reveals.
Viewers left comments expressing their marvel at the multiple illusions saying things like “My head hurts”; “Very creative commercial!”; and “Specs look promising on paper. Diesels need gutsy torque and it’s a wonder Honda simply didn’t give this unit another 150cc.”
Oh right, this was an ad about a car, wasn’t it!? Most people probably walk away from a commercial like this not remembering what the actual product was. However, to Honda’s benefit it does demand multiple views, giving people repeated exposure to the name. So by around the fifth time watching, you probably will have picked up at least the name CV-R…or something.
Nevertheless, Honda has yet again put together a highly entertaining advertisement and we look forward to what they’ll come up with next.
Read more stories from RocketNews24. -- Honda Sends Declaration to Competitors and Urges Japan Forward In New Commercial -- Honda recreates legendary F1 lap with light and sound in awesome video -- The secret to creating world-class automobiles, as told by the engineers of Honda
© RocketNews24
8 Comments
Login to comment
Get Real
Honda has done a lot more impressive stuff than this, all narrated by the same guy.
inakaRob
too bad they don't make great cars anymore.... I have owned 3 Hondas. Love them to death. I wouldn't buy a single car they make today.
Disillusioned
From my experience, the more creative the advertising the more crap the product. A good product should sell itself.
overchan
Theres something about honda that I love. My honda bike has 21 years and no problem. Time ago I was sleepy and crashed my accord going at 90kmh and nothing haopened to me. I noticed that the car bumper had many aluminum parts and many weird shock absorbers. For me Honda is the best. Hondas are not cheaply made.
eagle_eye
Is that Garrison Keillor doing the voiceover?
Interesting all around,
papasmurfinjapan
inakaRob
I dunno, the Accord Euro Tourer is a nice car, though a little pricey. Their N One small car is a nice little thing too.
The NSX concept shows promise too.
http://www.acura.com/future/NSX#1
JoiceRojo
For a long time I loved Honda, specifically the civic coupe until Initial D ruined it for me...
CoconutE3
Love this! Very artistic.