entertainment

Kanna Hashimoto does 'stupid-cool' tricks for commercial, requiring over 600 takes to get it right

21 Comments
By Scott Wilson, RocketNews24

Have you ever done something stupid then been surprised when it actually worked? Like tossing a screwed-up ball of paper over your shoulder and actually getting it into the trash can, or throwing your hat in the air and catching it perfectly on your head? Well there’s a word for that in Japanese: "bakakkoii," a contraction of "baka" (stupid) and "kakkoii" (cool).

And it didn’t take long for someone to take "bakakkoii" to the next level. Idol singer Kanna Hashimoto stars in a cup noodle commercial where she helps perform a bunch of "bakakkoii" tricks. Some of them are quite impressive, which they should be considering it took over 600 takes to actually get them done correctly.

You may remember Hashimoto from her leap to fame in late 2013 as part of Fukuoka Prefecture’s idol group Rev. From DVL. She continues to basically be the only reason people are interested in the group, and she’s been branching out by doing work in other media.

Her latest commercial appearance has her star in a commercial for Nissin cup noodles, which may not sound very interesting at first, but it’s nothing a few impressive examples of "bakakkoii' can’t fix up.

Watch the video below, and remember, the "bakkakoii" scenes took over 600 takes to get perfect.

If you’ve suddenly found yourself becoming a fan of "bakakkoii," then you may want to check out the YouTube channel recs7hi. Their videos of a bunch of school kids doing "bakakkoii" things is credited with started the fad. The production value may not be as high, but their hearts are just as stupid-cool as Kanna’s.

Source: YouTube (Nissin)

Read more stories from RocketNews24. -- “Once-in-a-thousand-year” idol Kanna Hashimoto visiting ALOOK Tokyo and Osaka on the same day -- Manga and anime, my how you’ve changed! -- We knew elephants could paint, but we didn’t expect them to be so good at it

© Japan Today

©2020 GPlusMedia Inc.


21 Comments
Login to comment

cool CM

1 ( +2 / -1 )

Why is there a bully scene in the advert with two kids fighting?

2 ( +5 / -3 )

I think that was a love triangle scene?? lol

2 ( +2 / -0 )

Sorry... Still doesn't even come close the amazing Honda Rube Goldberg commercial using ONLY parts available from the car they are advertising. https://www.youtube.com/watch?v=YWk9N92-wvg

2 ( +3 / -1 )

Eri Kamei and Risa Niigaki did this years ago already!

https://www.youtube.com/watch?v=JiAx_wmAmYs

Also AKB48's Undergirls have a great PV where they did this too:

https://www.youtube.com/watch?v=TX7RxVlIPDo

nothing new here and the over-****hype on this girl is ridiculous! there are many Idols just as good and many much much better..

-4 ( +0 / -4 )

You may remember Hashimoto from her leap to fame in late 2013 as part of Fukuoka Prefecture’s idol group Rev. From DVL.

Er, what?

3 ( +4 / -1 )

That was fun. :)

2 ( +2 / -0 )

Is it legal to put "idol" and "singer" in the same sentence? I have to check with legal on that, but I think you have to say "idol performer" or "idol entertainer". To say singer, you have to actually sing... with your own voice... and not by recording...

-3 ( +2 / -5 )

Jeez just enjoy the advert without the snyde comments about the girl's singing ability.

5 ( +8 / -3 )

Any western agency would make that ad in a fraction of those takes with CGI and meshing of slow motion shots- its looks fake anyway.

-4 ( +0 / -4 )

A fantastic CM with a fantastically talented idol singer. This CM has made my day and it gives me a happy feeling.

0 ( +2 / -2 )

You may remember Hashimoto from her leap to fame in late 2013 as part of Fukuoka Prefecture’s idol group Rev. From DVL

Was this taken from an Idol lovers website because I never heard of this person or group and I know music pretty darn well.

-1 ( +0 / -1 )

Have you ever done something stupid then been surprised when it actually worked?

Like marketing instant noodles?

0 ( +1 / -1 )

SenseNotSoCommon - nice one!

0 ( +0 / -0 )

This was a lot of fun. I'm glad they did not use CGI to create this. It must have been a very difficult shoot.

0 ( +0 / -0 )

With that many takes, I imagine some of the elation by everyone when she did the trick was probably true.

1 ( +1 / -0 )

My CupNoodles never look that good

0 ( +0 / -0 )

Google it. I put in the name of the group and loads of info came up. Took about 2 seconds...

1 ( +1 / -0 )

lucky they didnt use film .....

0 ( +0 / -0 )

Was this taken from an Idol lovers website because I never heard of this person or group and I know music pretty darn well.

It's from RocketNews, and both she and the group have been covered extensively by RocketNews.

She's pretty popular, in several ads and such.

0 ( +1 / -1 )

That was fun!

0 ( +0 / -0 )

Login to leave a comment

Facebook users

Use your Facebook account to login or register with JapanToday. By doing so, you will also receive an email inviting you to receive our news alerts.

Facebook Connect

Login with your JapanToday account

User registration

Articles, Offers & Useful Resources

A mix of what's trending on our other sites