FILE - This Dec. 3, 2018 file photo shows Kim Kardashian West at "The Cher Show" Broadway musical opening night in New York. West’s shapewear line Kimono is no more. The new name, changed amid outcry over cultural appropriation, is SKIMS Solutionwear. (Photo by Evan Agostini/Invision/AP, File)
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Kimono no more: Kim Kardashian West renames shapewear line

6 Comments

Kim Kardashian West's shapewear line Kimono is no more. The new name, changed amid outcry over cultural appropriation, is SKIMS Solutionwear.

The reality star, makeup mogul and law student said on Instagram that she changed the name after much "thought and consideration." Kardashian West told WSJ Magazine back in July her intentions to play off her name with Kimono were "innocent" and she had not anticipated the backlash.

The name Kimono, the same word for an ancient Japanese style of dressing, surfaced in June after Kardashian West attempted to trademark it.

Her shapewear line is color and size-inclusive, ranging from XXS to 5XL. Some pieces include side slits in spots Kardashian West said she used to make herself with scissors.

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6 Comments
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She isn't all that good looking if you take away the makeup! I have no idea in the world why people follow her so much. Used to be a time when people took pride in themselves and how they showed their face to the public, yet this woman is nothing more than an AV idol with money!

2 ( +2 / -0 )

This is one area she knows about,

body contouring.

She might give SPANX some competition.

I'm glad she had the sense to rename her product.

0 ( +1 / -1 )

Skims. Like what she does to the consumer.

Waaaiiit a second! Isn't it spelled S-C-A...

0 ( +0 / -0 )

A "Law Student" and she couldn't foresee the issue with the naming of her "brand" ? Doh...

1 ( +1 / -0 )

The new name, changed amid outcry over cultural appropriation, is SKIMS Solutionwear.

Kimono was better, lol.

-1 ( +0 / -1 )

She's a lot smarter than people give her credit.

0 ( +0 / -0 )

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