Singer Kyary Pamyu Pamyu, 21, is to appear in toothpaste ads in China. From May, the quirky singer's image will appear on the toothpaste brand Ora2 by Sunstar.
Last autumn, Kyary took up her post as “Ora2 HAMIGAKI Adviser" and can now be seen on billboard posters in Japan and three other Asian countries.
According to a Nikkan Sports report, her influence has been enormous. Sales of Ora2 have risen 158% in Japan and 171% in Taiwan, compared to the same period last year.
Kyary already has a fan following in Hong Kong and Taiwan and has become popular in China through YouTube.
Appearing at a press conference to publicize the new ad campaign last week, she said: “I want everyone in Asia to clean your teeth with Kyary Hamyu Gakyu and enjoy being beautiful."
Kyary kicked off a concert tour of Europe on April 25, singing before 1,100 fans in Paris. She will also perform in Cologne and London.© Japan Today