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Mao Kobayashi launches new burger

31 Comments

TV presenter and actress Mao Kobayashi, 28, perhaps best known as the wife of celebrated kabuki actor Ebizo Ichikawa, 32, appeared at a launch event for a new Lotteria burger commercial this week. The TV ad is for the fast-food chain's new "ebimayo" (prawn mayonnaise) burger.

The pair were chosen to endorse the product because of their "Brangelina"-esque couple nickname, "Ebimao," according to Lotteria officials. "I've loved prawns since I was a little girl, so I'm really pleased to be doing this," said Kobayashi.

When the press asked her if she had any personal news to share she responded, "A cause for celebration? We've got nothing planned yet."

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31 Comments
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Something about the word prawn added to the word mayo added to the word burger......no thanks.

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What is it with the people on this island nation that they insist on putting mayonnaise on every morsel of food in creation?

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Why isn't Ebi-chan promoting this?

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Why isn't Ebi-chan promoting this who wants an ebi-slyme burger?

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Why isn't Ebi-chan promoting this?

Cause this is Lotteria not Mac.

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If eating one gives my dyspepsia, am I entitled to bring a lawsuit against her?

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i believe that "海老" is better translated as "shrimp."

what is a prawn?

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Hold the mayo, add ketchup.

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what is a prawn?

Almost like shrimp. But as I stated, I can eat a shrimp burger?, but a prawn burger just sounds unappatizing.

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Ebi-slyme burger LOL!!

As for Mao, I bet she never eats burgers. She would be too focused on keeping the junk out of the trunk.

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This should be Ebi-chans job, no?

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A shrimp is a little weedy guy. A shrimp burger?

Now a prawn is more "lobster-esque" so a prawn burger is naturally yummy.

But I have serious doubts about this particular mayo confection.

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Okay lets talk about her burger.

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Looks like she's trying to insert that ebi-mayo into her nose all the while bending backwards about 10% to accommodate the girth of the thing. Bet she has never/will never eat one of those concoctions.

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Wow....what a newsflash this is.

That said, what's with burgers and this country? They're obsessed. I hands down know more people here who eat at fast-food joints than I do back in my home country.

Japanese people eat the healthiest diet in the world? My posterior they do

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A clever piece of marketing!

While the burger is not the healthiest, most people here will only visit a burger joint once a month, at the most.

Unlike some other countries, where it is considered as a meal once or twice a week...

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ebi is shrimp (often called koebi (because it is little) kuruma ebi is prawn (can also refer to scampi,,,anything bigger than a shrimp) and wait for it,,,ise ebi is spiny lobster so they are all ebi is a bit like fish is fish is fish

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Prawns are just as tasty as any shrimp! but tartar sauce might go better, no?

In what country is a burger considered a meal once or twice a week? There's always going to be unhealthy people to consume the fast food regularly, but that doesn't mean it's a norm.

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How many calories in one of these?

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ebi is shrimp (often called koebi (because it is little) kuruma ebi is prawn (can also refer to scampi,,,anything bigger than a shrimp) and wait for it,,,ise ebi is spiny lobster so they are all ebi is a bit like fish is fish is fish

technically, shrimps are seawater decapods while prawns are freshwater decapods.

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I just called Mao around 12PM and her auto-reply message said "Out to Launch".

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"I’ve loved prawns since I was a little girl...", has she seen the movie "District 9"?

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This should be Ebi-chans job, no?

McDonald's already has her.

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Why do Japanese have to put mayonnaise on everything?

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What a coincidence, I just happened to launched a burger the other day as well... over my neighbor's fence.

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Why do Japanese have to put mayonnaise on everything?

I ask myself that perplexing question every single day! If they really want to make a great Ebi burger, put either tartar sauce (thinly, that's the key) or cocktail sauce to have a real kickin' sandwich, probably could sell hundreds more.

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To me this is a soft sell -Ebichan bites into the EbiBurger with conviction.

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But where, Badsey, is the conviction?!?

She's just holding it there, not even firmly!

I seriously doubt if Ebi-chan-wannabe even bit into the burger...

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That is the difference between the pro presenters vs the amateurs that struggle with the simple prawnburger.

Watch "SuperSize Me" and how he wolfs down those burgers "mmm burger" all the way to the hospital.

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yeah the Japanese like mayo. & ive seen some sanwiches being made on JPTV they keep putting stuff on it. hey the Japanese like Burgers SO what! they like to try all kinds of different things. im sure its wierd but id love to try one. Hold! the mayo! desu yo!

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Why do Japanese have to put mayonnaise on everything?

Hahahahaha! I like this keyword 'everything'! Let your imagination do its work. Actually mayo tastes great in a lot of different combinations. And where do you think the Japanese consumer might have picked up the habit? Is it weird? Of course not. Is it weird to put salt and pepper on everything, soy sauce, oil and vinegar, tomato ketchup? Just eat what you like. I'm not even commenting on the habit of eating these junk hamburgers . . . with mayo or without.

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