Anime fans already have July 20 marked on their calendars, being the day when the newest animated film from Studio Ghibli, "The Wind Rises," is set to premiere. With legendary studio head Hayao Miyazaki back in the director’s chair, expectations are sky high for the tale about Jiro Horikoshi, the designer of the Zero fighter plane used by the Japanese military in World War II.
It’s normal to see trailers for upcoming films when you go to the movies, and some theaters are currently showing an extended four-minute preview for "The Wind Rises." What’s unusual is some cinemas’ decision to show the preview directly following the conclusion of the feature film viewers just paid to see.
While the chance to see even a few minutes of Ghibli’s latest creation before its official opening is doubtlessly pulling in a few extra viewers to the films the preview is shown after, not everyone is happy. With movie tickets in Japan usually costing around 1,800 yen, filmgoers want to make sure they get their money’s worth. Several of them have complained that it ruins the effect of the movie they came to see if, right after the credits finish rolling, another presentation starts up. Sometimes you want to compose yourself and wipe away the tears brought on by a stirring finale, or to catch your breath and stop hiccupping from the laughing triggered by a closing punch line.
The point is, it’s unfair to deny viewers the chance to properly digest the movie they just finished. Some customers were also irked that in addition to the preview being shown after the movie, a preview for the preview also appears before the main feature.
Enough people voiced their concerns that TOHO Cinemas has reconsidered its stance. The theater chain has issued a statement that the preview for "The Wind Rises" will now be shown before the primary film.
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