entertainment

Moviegoers upset about Studio Ghibli anime’s trailer after film they came to see

28 Comments
By Casey Baseel

Anime fans already have July 20 marked on their calendars, being the day when the newest animated film from Studio Ghibli, "The Wind Rises," is set to premiere. With legendary studio head Hayao Miyazaki back in the director’s chair, expectations are sky high for the tale about Jiro Horikoshi, the designer of the Zero fighter plane used by the Japanese military in World War II.

It’s normal to see trailers for upcoming films when you go to the movies, and some theaters are currently showing an extended four-minute preview for "The Wind Rises." What’s unusual is some cinemas’ decision to show the preview directly following the conclusion of the feature film viewers just paid to see.

While the chance to see even a few minutes of Ghibli’s latest creation before its official opening is doubtlessly pulling in a few extra viewers to the films the preview is shown after, not everyone is happy. With movie tickets in Japan usually costing around 1,800 yen, filmgoers want to make sure they get their money’s worth. Several of them have complained that it ruins the effect of the movie they came to see if, right after the credits finish rolling, another presentation starts up. Sometimes you want to compose yourself and wipe away the tears brought on by a stirring finale, or to catch your breath and stop hiccupping from the laughing triggered by a closing punch line.

The point is, it’s unfair to deny viewers the chance to properly digest the movie they just finished. Some customers were also irked that in addition to the preview being shown after the movie, a preview for the preview also appears before the main feature.

Enough people voiced their concerns that TOHO Cinemas has reconsidered its stance. The theater chain has issued a statement that the preview for "The Wind Rises" will now be shown before the primary film.

Source: Netorabo

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28 Comments
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Several of them have complained that it ruins the effect of the movie they came to see if, right after the credits finish rolling, another presentation starts up.

Two thoughts: (1) Why not just get up and leave? and (2) I suppose this type of whining is why you never see double features in theaters here. I'm also curious as to which glorious work of cinematic genius has these folks so shellshocked that they need to stay in their seats long after the movie is over and until the credits are done just to soak it all up and reflect on it and can't handle a freakin' trailer.

4 ( +9 / -5 )

I'm with the audience on this one. I often stay when the credits are rolling because (1) the music might be good, and (2) the 'no names' on the credits are the ones who make the film happen (grip, costume designer, location manager, audition manager) and for me it's interesting to see the huge effort that goes on behind the scenes, and (3) watching a film at the cinema is a different experience to watching one on TV, when the commercials start rolling immediately. As for double features, I thought they died out in the 1970s.

7 ( +10 / -3 )

In all the movies I have seen in theaters in Japan it seems to me that it's only the Japanese who stick around to watch the credits anyway. (Unless it's a Jackie Chan flick!)

Seriously, a preview at a movie should be just that, a PREVIEW, not a post view! I too am with the complainers here!

-4 ( +4 / -8 )

Yubaru,

I think the "pre" in "preview" refers to the whole movie. So when you watch a preview of The Wind Rises, you are getting a snippet of that particular movie. It doesn't matter whether they show it before, after, or in the middle of the main feature, it's still a preview.

2 ( +7 / -5 )

YubaruJun. 18, 2013 - 07:56AM JST In all the movies I have seen in theaters in Japan it seems to me that it's only the Japanese who stick around to watch >the credits anyway. (Unless it's a Jackie Chan flick!)

I guess you haven't seen any of the many recent Marvel Comics movies then.

0 ( +4 / -4 )

I think they are really complaining because the preview is what they really came for and to have to wait so long is torture

1 ( +4 / -3 )

Oh good god people will complain about anything these days.

5 ( +14 / -9 )

I agree this would be pretty irritating

1 ( +4 / -3 )

Glorification of the designer of the Zero fighter? Does this movie culminate with a triumphal attack on Pearl Harbour?

-2 ( +5 / -7 )

Catch your breath? have any of these people never sat through the end credits? It takes at least 2 minutes, the bigger the movie the longer they are.

0 ( +1 / -1 )

Could it be a matter of trailer showing time. Movies usually follow commercials and trailers are not very long. A decision to place a long trailer after the main movie was not a bad idea.

0 ( +1 / -1 )

With movie tickets in Japan usually costing around 1,800 yen, filmgoers want to make sure they get their money worth

I don't know how much you can gripe about theatre tickets when the Blu-Ray of the same movie is probably going to cost 8,000 yen on release.

By the way, YouTube... Did someone say YouTube?!

0 ( +1 / -1 )

If they're that upset, they should just go home when they normally would and look it up on YouTube, which probably also has alternative versions posted (if they are not restricted, that is). It's respectful to watch all of the credits from first to last as it's not the big Hollywood actors that make things happen (in Hollywood movies, of course), but all the names you likely won't recognize. It's more likely correct that Jack is on the right track -- a lack of trailer time before the movie starts.

These same people would likely complain if trailers before the movie became half an hour instead of the usual 15 - 20 minutes.

0 ( +2 / -2 )

I think the "pre" in "preview" refers to the whole movie. So when you watch a preview of The Wind Rises, you are getting a snippet of that particular movie. It doesn't matter whether they show it before, after, or in the middle of the main feature, it's still a preview.

Bertie I know what pre in preview means. Sorry you don't understand the "play" on words.

I guess you haven't seen any of the many recent Marvel Comics movies then.

Only online and no I didnt watch the ending credits, thanks for the heads up!

-2 ( +1 / -3 )

You don't have to stay and watch it. Just leave if you don't want to see it.

-1 ( +2 / -3 )

Oh good god people will complain about anything these days.

This comment, coming from tmarie of all people. Classic.

7 ( +10 / -3 )

Is this why 'trailers', so named because they came AFTER the movie, were moved to the front of the movie years ago? I honestly thought it was to force people to watch advertisements for future movies.

Honestly, I would rather everyone had their popcorn, were in their seats, and the movie started when it is scheduled to start. Sitting through 20 minutes of previews and ads is a waste of time. If they were at the end, you can just get up and leave.

2 ( +3 / -1 )

OH the poor babies, will someone please hand them tissues.............LOL!

0 ( +3 / -3 )

I don't think I'll mind seeing a preview in the end, but as the Harry Potter movies were, some movies just show too much in their previews. I may stay, but surely I will close my eyes if I was really planning to see this movie.

0 ( +1 / -1 )

I think that there should be a dance party in the lobby at the end of the day showings.. especially if it is a Miyazaki film... that has a cult following it would be nice to stay in the theater and party with people in costume... but that is just me..

1 ( +1 / -0 )

I agree it is annoying for cinemast add post-view trailers after the pre-view trailers. It turns the cinema into another endless TV show. That is a Miyazawa trailier doesn´t matter.

1 ( +1 / -0 )

Yeah, just play it before the film not after. Although I'd most likely have left the theatre a long time before the end of the credits.

0 ( +1 / -1 )

I think it kind of cool that TOHO Cinemas has reconsidered its stance based on its customers' opinions. It's nice to see a company take the adage that the customer is always right to heart.

1 ( +2 / -1 )

If this is enough to get you stressed out, I want your life! It sounds very stressfree if a preview AFTER the movie is done bugs you.

-1 ( +2 / -3 )

This does not count for everyone. There are much more people who actually pay money to see the movie they paid for than the previews. Not everyone wants to sit through a 4 minute preview if they aren't interested in the genre.

Also, how long will it take for this 4 minute preview to be on Youtube where you can watch for free?

-2 ( +0 / -2 )

Can't please everyone. If you want composure walk out after the credits and 'surprise' finish.

0 ( +1 / -1 )

Sometimes you want to compose yourself and wipe away the tears brought on by a stirring finale, or to catch your breath and stop hiccupping from the laughing triggered by a closing punch line.

Ehh... this trailer appeared AFTER the credits stopped rolling, so why are you still crying or laughing? Are the credits REALLY that emotional for you?

0 ( +0 / -0 )

that is very reasonable and appropriate. Good decision. That is where previews should be and always have been.

-1 ( +0 / -1 )

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