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Naomi Watanabe, who recently made waves all over the world for modeling Beyoncé’s Ivy Park collection, has made another giant leap in the fashion world. She has officially been named as one of adidas’ brand ambassadors and one of the faces of the brand’s “I’m Possible” campaign.
▼ The campaign features other big names like HoYeon Jung ("Squid Game") and British model Ellie Goldstein.
The campaign aims to empower women to accept themselves for who they are and, more importantly, believe in what they are capable of. Each ambassador has a comment on the I’m Possible campaign page, and this is what Naomi had to say:
“I resonated a lot with adidas’ brand stance of ‘Nothing is impossible.’ I’ve been told a number of times up until now, ‘Don’t you think that’s impossible?’ but I’ve challenged myself to the point where I moved all the way to New York to pursue my dreams. I want you to look forward to the projects that I participate in with adidas.”
Naomi wore her title of brand ambassador quite proudly, in true Naomi Watanabe fashion. Her photos for the promotion feature her in an all-black-and-white adidas outfit, and her hair is streaked with three silver streaks to match.
▼ Tracksuits have never looked cooler.
Japanese fans congratulated Naomi’s new role with vigor on social media. There were even a few comments about her eye-catching hair.
“I want to try that hairstyle!”
“This is too cool! Congratulations!”
“This is the definition of a head-to-toe outfit.”
“I’m so jealous that you’re a model for adidas!”
In honor of the campaign, adidas released over 40 new items in their collection on Feb 14 in inclusive styles and sizes for both women and nonbinary people. The main part of the collection is a variety of sports bras that are made in a huge range of sizes for different activities like running, yoga, and more. We’re looking forward to seeing what Naomi and adidas come up with next.
Sources: PR Times, Instagram/@adidastokyo, adidas
Images: PR Times
Read more stories from SoraNews24.
-- “Japanese Beyoncé” Naomi Watanabe is now a model for Beyoncé’s Ivy Park collection
-- Fashionista comedian Naomi Watanabe becomes Kate Spade’s first Japanese brand ambassador
-- Instagram queen Naomi Watanabe poses for avant-garde photoshoot, slays fans
- External Link
- https://soranews24.com/2022/02/22/naomi-watanabe-sports-adidas-stripes-in-her-hair-to-celebrate-becoming-brand-ambassador/
34 Comments
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Lindsay
Wow! A Japanese with died hair? They must be doing backflips! My daughter was made to die her hair black by the high school she goes coz her hair is naturally brown.
Strangerland
Yes, they should use someone with a body type only 0.1% of the population has, to get overweight people to identify with them and want to do sports, right?
ebisen
Strangeland, don't kid yourself, she has no intention to lose any weight, being obese and unhealthy is her brand and brought her a huge wealth. So she doesn't (claim to) drive any other unhealthy people to start exercising, but quite the opposite, creates the image that day is glamorous and desirable.
Peter Neil
Overweight Japanese women comprise 23% of population and obese women comprise 4% now.
finally rich
Saw this article early morning, wasnt going to comment but JT seems to be pushing us these days...¯_(ツ)_/¯
This, and she should consider herself very lucky for being born and starting her "career" just at the right time, if this wasnt 2020's with all its nonsense, she would never be famous modeling and dancing on the stage, unless she had chosen her path in comedy or something. Whenever I commit the mistake to watch 10 seconds of her dancing on tv I even get my mouth watery, but for other reasons...
Tom San
Being obese and unhealthy "puts food on the table" for Ms. Watanabe.
Vicious circle, ain't it?
Also, I fail to see what's so funny about her comedy act.
finally rich
Japanese comedy is just not for us.... ever been in a nomikai where full grown men start playing with their food and sticking chopsticks into their noses? Everyone is laughing (most ladies out of embarrassment Id guess)
Naomi might be actually clever, started with her "comedy" in Japan and noticed this crazy trend in the west of beautifying anything once repulsive because whatever. This is the reason she seems so active but never intend to lose weight. Just wondering what she will do when this all fade and people will go back to see a fat person dancing on the stage the way they used to see (or not see). They should have picked her for Robotnik instead of Jim Carrey imho
Bob Fosse
If only slim people bought adidas they would go out of business. It’s advertising, nothing to get upset about.
Michael Machida
Im sorry. But No.
Baradzed
Smart move from Adidas :) After seeing this I have an urge to double my running distances.
shogun36
You’d think they’d promote women IN sports in their ads, since they’re a sports clothing brand. And there are a lot of great choices out there.
And not just random models. But, whatever floats their boat. Get that money ladies.
Dale Spenser
Just catering (blatantly) to the Japanese market.
browny1
Adidas in the 21st C - if certain folks haven't noticed - is far more than just a "sports brand".
It's morphed into that huge lifestyle/fashion zone that has an audience of billions.
As have the other leading "sports" brands of Nike, Reebok, New Balance etc etc.
Non-sporty types must make up a considerable portion of their $billions in revenue.
Take a look around any Mall and see what people are wearing. How many sports branded, shoes, t-shirts, hoodies, jackets, caps etc can you see? And many worn by decidedly not sporty types I'm guessing.
Smart marketing exercise using Naomi.
Business.
therougou
She's a comedian not a model. Make no mistake about that.
Tom San
If a buy an Adidas product, it won't be because of her.
NOMINATION
Judging by the comments here, I could only imagine what people think about Lizzo lingerie photo shoots.
Pukey2
Peter:
No idea, but I do know that
Obese American women comprise 23% of population and healthy women comprise 4% now.
Pukey2
Sorry, I meant morbidly obese
Doolittle
I'm buying Nike tomorrow.
Chico3
My thoughts the same. It sure inspires me to spend more time on the treadmill.
Chico3
I’m sure it won’t be rocket science for most of us to figure that out.
kohakuebisu
This is for a Japanese audience, isn't it?
I think non-slim people with dyed hair and shell suits are a common enough sight in British supermarkets for this to have zero marketing value there. I bet you get the equivalent in Walmart too in the States.
gogogo
I get the mental health issue but promoting obesity isn't the best for the human race. There are zero health benefits to being overweight.
Mr Kipling
Naomi.... It hurts me to say it but...."Stay off the cakes!"
Joe Unc
Sorry, but she’s a living walking billboard. She’s wearing the brand and has Adidas stripes in her hair. The equivalent of an Adidas tattoo.
factchecker
She's got that 'People of Walmart' look now, i e. it looks like trash.
gokai_wo_maneku
So she's obese. In the gay world, there are people who prefer fat/obese people. They are called "chubby chasers" in English or "デブ専" in Japanese. All this is just a matter of taste. Take a wider view of beauty.
bass4funk
Yeah, I feel you, my daughter has brown hair as well and they told her to die it, I threatened them with all kinds of lawsuits if they force her to do that, I get extremely nasty about, after about 3 weeks they yielded, there was NO WAY I was going to put up with that.
Yes, and they are getting bigger.
Pukey2
Please, people (and English teachers), the word is DYE, not DIE.
cleo
Why get nasty about it? When my daughter started high school everyone was told they had to have black hair or else. My daughter's hair is chestnut. I pointed out, politely, that the colour was natural and the school rules, a printed copy of which had been handed to every parent, strictly prohibited hair dyeing. Teacher agreed with me, end of 'problem'.
Why the immediate jump to nastiness and lawsuits? Just talk to people, be reasonable.
Kobe White Bar Owner
@LindsayFeb. 23 07:55 am JST
My daughter was made to die her hair black by the high school she goes coz her hair is naturally brown.
sorry but you should have lawyered up and stood your ground as that’s totally unacceptable. I also have a brown haired daughter.