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Nissin’s flagship Cup Noodle brand never fails to impress with delightfully quirky ads and commercials, not to mention with the brand’s often eccentric (though sometimes disgusting) novelty flavors.
But the company seems to have outdone itself this time with this rabidly bizarre Japanese TV commercial that appears to be a parody throwback to '90s era Japanese "tokusatsu" series and low-budget TV space operas as viewed through the lens of a month’s supply of psychedelic drugs.
The commercial is part of a promotional campaign for Nissin’s long-running U.F.O. Yakisoba brand of instant yakisoba noodles, and is apparently drawing a connection between yakisoba’s place at the forefront of so-called “B-Gourmet” foodstuffs and “B-Grade” space operas, although the implied connection is likely to be lost on viewers, whose heads and eyeballs will spinning in full circles at the sheer craziness of the ad.
Nissin appears to have gone whole-hog with the '90s motif, too. Even the promo’s website features a deliberate Geocities-era aesthetic, as though your embarrassing, angst-ridden blog you made back in your teens has come back from the Internet stone-age to haunt you.
Despite the zaniness, Nissin never skimps on the production values, and the commercial is a pretty dedicated homage to some of Japan’s most beloved cheesy '90s television. And, hey, who knows? Maybe if you still have the capability of logical thought at all after viewing, you might even find yourself craving some Nissin yakisoba?
Source: N Lab
Read more stories from RocketNews24. -- Elevate your next Subway sandwich with the great taste of yakisoba -- Website lets you eat ramen with handsome actor – Great for fans, sort of awkward if you’re not -- Fried chicken teams up with instant ramen in this cup of noodles fit for a king
© Japan Today
7 Comments
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sensei258
FizzBit is right - My wife bought a different brand's instant yakisoba recently. I checked the label and it had 2 grams of salt, close to the recommended daily limit for healthy young adults, over the limit for ojisans like me.
FizzBit
I leave the house when the wife decides to eat this salt carbohydrate pill
lonelygaijin2001
Its a parody of Flash Gordon from the 80s film. He is riding a hawk rocket cycle
lostrune2
Flash! Ah Aaaaaahhhhhh! Savior of the universe!
myke001
Sometimes the last scene of the commercial get's cut,and it looks he blows her up!! It's a hilarious ad!!
Yubaru
Gotta give credit where credit is due. Nissin should be given a thumbs up for their creative ability and brand recognition.
Any advertising that sticks a brand name or product into a consumers mind is doing it's job, and Nissin does it with flair.
toshiko
I wonder if Japanese Empress eat or not. Her family,Shoda, owns Nissin Industry.