Public broadcaster NHK will make its Japanese/English bilingual international broadcasting service “NHK World TV” Japan's first 24-hour all-English news channel on Feb 2, NHK and its subsidiary commercial company Japan International Broadcasting (JIB) Inc announced Wednesday.
“Without an all-English international broadcasting service, Japan will be always left behind in global trends. We have to be more active in the international arena," said Hatsuhisa Takashima, president and CEO of JIB Inc. NHK and JIB expect the current global viewership of 80 million to increase to 110 million this fiscal year
NHK World TV will be available from Feb 2 in about 70 countries and regions in the world through satellite and cable television as well as its Internet website. The existing “NHK World Premium” will mainly target Japanese expats, according to NHK.
Yoshinori Imai, vice president of NHK, said, “As for editorial independence, NHK is guaranteed control. The most important thing is fair, balanced news. Our responsibility is to show the world how government policies and public opinion are formed in Japan.”
Takashima, who is a former NHK journalist and press secretary for the Ministry of Foreign Affairs, also said, “A critical eye on what is happening in Japan is necessary for journalistic work.” He cited the Arab network Al-Jazeera as a successful example that provides diversified viewpoints on global issues.
The new channel is funded by resources from NHK, including tax money and viewer fees, and JIB, which is owned by NHK and private companies, such as commercial TV stations and telecommunication companies. The service will broadcast commercial advertisements and publish banner ads on its website. For more information, visit: www.nhk.or.jp/nhkworld/© Japan Today