A Nissin Foods cup noodle TV commercial featuring former Morning Musume singer Mari Yaguchi, director and comedian Beat Takeshi and others has been pulled off the air after viewers complained that it advocates adultery and deception.
Nissin Foods, which is famous for its instant ramen, withdrew the ad on Friday and issued an apology on its official web site saying there was an expression used in the commercial that upset some viewers.
In the commercial, Takeshi, 69, is the president of a fictional university where Yaguchi, 33, who has been scrutinized by the media over past allegations of adultery, passionately proclaims the Japanese proverb, “He who chases two rabbits catches neither.”
Also making a cameo in the commercial is Takashi Niigaki, 45, a Japanese composer who served as the ghost writer for "deaf" composer Mamoru Samuragochi for 18 years. He is seen leaning over a student playing the piano resembling a performance in which two people wear the same large coat and comically pretend to be one individual.
The commercial has received negative feedback from viewers questioning if Nissin Foods is “defending adultery and deceptive deeds," Sankei Shimbun reported Saturday.
Nissin said the intention of the commercial was to express the need for society to be more forgiving to people who make mistakes as well as to encourage the younger generation to attempt new challenges.
The company said it will change the commercial and that Yaguchi and Niigaki will not be featured in the new advertisement.© Japan Today