British actor Orlando Bloom, 33, has been recruited into the cast of Uniqlo's new global ad campaign. He is appearing in a commercial for Uniqlo's winter range that began airing on TV on Thursday.
The ad was shot in a documentary style and shows Bloom snowboarding on a cold winter morning in the gently falling snow, wearing a crew neck Heat Tech top under a down parka jacket. The images are supported by narration from Bloom, who talks about those winter days when you just have to get outside, whatever the weather.
Uniqlo has been pushing for overseas expansion recently using the slogan "MADE FOR ALL." Although Bloom had heard of Uniqlo before, it was his first time wearing the brand himself. His verdict was that, "The clothes are comfortable and the texture's great. They're the kind of unpretentious clothes that anyone can wear."© Japan Today