Pop group Exile has signed a contract with sports clothing brand adidas. It is the first time in the brand's history to tie up with a pop group. Sporting new tracksuits designed specifically with the band's image in mind, four of the group appeared on stage at a press conference to give their reactions to the news.
Akira, 29, said, "Exile is a new kind of entry in this category, so I hope we'll do our best not to drag the label of 'athlete' down." Tetsuya, 29, said, "I'm really pleased to be joining forces with legends like Argentina's Lionel Messi."
The two brands also announced their plan to jointly develop merchandise to capitalize on their new partnership with Exile becoming unofficial "sports ambassadors" to encourage Japanese people to exercise.© Japan Today