Japan is no stranger to celebrity-endorsed products. Stars who ordinarily wouldn’t be seen dead in a commercial in their home country practically flock to Japan where, rather than being seen as a black mark on one’s resume, appearing in an ad can be a sign of having made it big, with companies prepared to pay top dollar to get a celebrity’s face alongside their product.
World-famous soccer player Cristiano Ronaldo, though, was the last person we expected to see endorsing a face-toning exercise product that makes the user look like they’re devouring a frantically flapping seagull head-first.
Despite being crowned World Player of the Year and having one of the most recognisable faces on the planet, it would seem that Real Madrid forward Ronaldo is currently short of cash. That or he really, really believes in the new Facial Fitness Pao, a facial toning device which requires the user to insert it into their mouth and rapidly nod their head, making the weighted ends flap up and down like a bird’s wings.
Appearing on both the product’s lavish homepage and in a series of ads, Ronaldo is seen posing with the Pao while wearing a huge grin and staring at it.
The ad itself begins with Ronaldo showing off his lifting skills as if to remind viewers of what he’s famous for. A screen then flashes up with the message in Japanese, “There’s one place that I as an athlete haven’t trained…” before the bizarre product is introduced by a bunch of trendily-dressed people seemingly having a fantastic time working out with it.
Mercifully, it would seem that Ronaldo drew the line at actually been seen using the device in the ad (although a GIF currently doing the rounds shows him demonstrating it on a Japanese TV show), with the athlete simply holding and staring at the device in amazement. Still, if his endorsement has inspired you to munch a plastic seagull and try to tone up your face, you’ll be pleased to know that the Facial Fitness Pao is available to buy now, beginning at 13,824 yen.
Sources: YouTube, Facial Fitness Pao
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