Sawajiri's ad from 'Helter Skelter' to be used for Parco campaign


Actress Erika Sawajiri, 26, who makes her return to the big screen on July 14 after a five-year hiatus with the movie "Helter Skelter," is now on leave while recovering from "health problems," which some sources have attributed to depression associated with the role.

However, the movie's creators have revealed that a commercial that was broadcast in the fictional world of the movie is to make the transition to Japan's television screens as part of an ad campaign for department store Parco.

Directed by Mika Ninagawa, “Helter Skelter” is based on an award-winning sexually graphic manga by Kyoko Okazaki. Sawajiri plays the role of Ririko who becomes a new breed of entertainment industry star after undergoing cosmetic surgery on her entire body. When the clinic is investigated for its shady business practices, Ririko’s beauty to starts fade. Her mental condition also starts to deteriorate.

Sawajiri co-stars with Kiko Mizuhara, 21, who plays a younger model. The pair dress as Parco mascot "Parkoala" for the commercial.

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Sounds like an awful movie, though it'll sell if there's a lot of nudity. As for Sawajiri, I wonder if her attitude has improved... ever.

-3 ( +1 / -4 )

Wait for it....

1 ( +2 / -1 )

as long as it's hot, who cares about plot ;)

1 ( +4 / -3 )

Ok, she has a nice face and a cute oshiri, but this woman has mental problems from hell! IMHO

-2 ( +1 / -3 )

Elbuda, that's how the main character is. Erika fits in perfectly. Btw, she was so innocent in "1 liter of tears".

0 ( +2 / -2 )

So is it a pink movie, or a mainstream movie with nudity?

1 ( +1 / -0 )

Sawajiri used to be hot when she had the attractively cutely crooked tooth. Now she looks like anyone. She was really good in Pachigi!, but not anything else I saw.

-2 ( +0 / -2 )

"Ririko's beauty starts to fade"

This is going to be a serious challenge for the makeup people. They may have to resort to CG to make Erika look less than stunning.

0 ( +2 / -2 )

I like Erika Sawajiri. I think the Japanese media has jumped on moments of her bucking the tightly controlled and very controlling Japanese talent management system and turned her into some kind of ungrateful, precocious brat. To me she seems to have a bit of spunk and individuality about her, which I appreciate.

2 ( +3 / -1 )

yay!!! ^o^ cant wait to see it!!!!! I'm a big fan of this girl. And i hope shes doing well T____T hang in there Erikachan!

1 ( +1 / -0 )

The plot of the manga certainly intrigues me, but no doubt any sincere creative genius on the part of the original author will be obscured, if not completely destroyed, by Sawajiri's one-dimensional acting and diluted-for-the-masses stye of most manga-to-TV adaptations.

-1 ( +0 / -1 )

Can't wait to see the movie!

-1 ( +0 / -1 )

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