entertainment

Sony 4K commercial is so dazzling, the scenes almost look fake

24 Comments

Cherry blossom season may now be over in Tokyo, and yes, each year we find ourselves wishing the magnificent pale pink flowers would last longer than a week, but luckily we’ve found a flower-themed video so spectacular, it just might be enough to make us forget the passing of the cherry blossoms.

The video is actually a commercial from Sony advertising their 4K Ultra HD TV, and it features such a massive amount of flowers in an unbelievable array of dazzling colors that you’ll find it hard to believe that the images aren’t computer generated. See the stunning images and colors for yourself in the video below.

You can see the YouTube commercial at a resolution of up to 1080p, but the actual 4K content is available at an amazing resolution of 3840 x 2160, which translates to more than eight million pixels overall — no wonder they call it ultra high definition! Filmed in beautiful Costa Rica, approximately eight million flower petals were used in the commercial to match the number of pixels in the 4K display.

If you want to see the 4K images the way they’re meant to look in their original vibrant splendor, you’ll have to go to a store displaying a 4K Ultra HD TV. Just imagine, the images will be four times sharper than what you see on YouTube at 1080p! Now, that may be worth making a trip to your local electronics shop for.

Source: YouTube SONY UK via NUMBER333

Read more stories from RocketNews24. -- Know your sakura: Japan’s three best cherry blossom trees -- There’s something about sakura: It’s hard not to fall in love with Japan’s cherry blossom -- McDonald’s Japan celebrates cherry blossom season with new cherry frappe and mocha drinks

© RocketNews24

©2019 GPlusMedia Inc.


24 Comments
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Lovely commercial, but even for my 60" HDTV Toshiba @ 1080p i have to sit 8 feet away or closer, if 4k you have to sit 4 feet away and at 8K 2 feet to gain the benefits, and this is for individuals with 20/20 vision.

I think at some point, the benefits just don't out way the cost, not just monetary, but if you were to watch a tv at 4 feet away, that cannot be good for your eyes. pretty good analysis on the following link, and enjoy for whoever chooses to buy it.

http://carltonbale.com/1080p-does-matter/

1 ( +3 / -2 )

Sony would have been better served by shooting Sakura footage from around Japan... that commercial makes no sense... and the music is boring... not going to watch 2x... who makes these ads for Sony... no wonder no longer #1 TV anymore... get on a train and travel the country and show us the beauty of a simple tree... that is 4D.... holistic advertising

-5 ( +2 / -7 )

Sony would have been better served by shooting Sakura footage from around Japan

Ah, you mean just like all the other commercials playing on Japanese TV at this time...nice.

2 ( +4 / -2 )

4K 10K 100K. Its beautiful but tbh, like when watching the The Hobbit #1, its so beautiful it loses its charm. CG becomes to beautiful and thus become more fake. We've reached 4K, lets find another goal to improve.

-1 ( +2 / -3 )

I always wonder why the comments are so negative just about anything. As for a company like sony, why shoot down a simple commercial?

8 ( +11 / -3 )

Filmed in Costa Rica!!

0 ( +1 / -1 )

Seriously...unless you've got your nose up on the screen, at three meters away from the monitor (unless you've got got Superman eyes), you aren't gong to notice the difference of resolution or details of the pixels of the monitor set between 1080p and 4k.

0 ( +2 / -2 )

Why is everyone assuming that pixel resolution is relative to tv screen dimensions? My phone (Sony Xperia Z1)has 1k resolution. 1/4 of 4k and yet its screen is smaller tha a tv. How silly. Maybe if Sony can come up with a 4k 32 inches tv people might get enlightenment.

0 ( +0 / -0 )

I've seen a real Ultra HD video on a 55-inch Sony TV--it's so sharp it literally feels like looking through a window. And that could be a huge problem for movie producers because it requires vastly better quality sets because you could see all that background detail.

6 ( +6 / -0 )

By the time 8k's become "accessible", they will be OLED and be as big as a normal room would allow (to take advantage of the resolution), thus reaching the limits on size. Sure, other aspects of image besides resolution and size might improve by then, but there is a limit on how far we could go, DTS Master Audio and Dolby TrueHD are lossless codecs, that means the weak links are now the microphone, the audio processor and the speakers, not the media/compression itself, now they offer more discrete channels.

When TVs become available in 8k resolution and a room-sized package, companies will try to sell you other features of TVs, not image quality, as it would be close to what our eyes allow us to see, hell, even now most people can't distinguish 720 from 1080, I can tell the difference there is between 1080 and 4k, but not (only) because it has better resolution, but because 4k TVs have better contrast ratio, wider gamut, more efficient LEDs, faster hardware.

Even if I were 20/20, I watch tv from a distance of no less than 8-9ft, so even 720 Netflix movies are good enough for me.

When 8k tvs arrive, image quality will be the least of the concerns.

-1 ( +0 / -1 )

I can go outside and see the real thing. And smell the flowers at the same time.

2 ( +3 / -1 )

Now, if only the TV program was still worth of using such superior high tech TV's like these!

4 ( +5 / -1 )

After the awful customer service from Sony Japan(they claimed that my perfectly working ps3 internal drive was broken after i sent it in for the blueray drive to be repaired, plus the numerous gaffes (psn network down, my gf's credit card data getting stolen because of it, etc), I'll never go back to Sony ever again.

0 ( +0 / -0 )

Thoroughly underwhelming CM, I am definitely not getting it in HD or even normal resolution. I wonder if it's my settings, but I'm getting the broken-up pixel version...

I agree w/ Chuang above- super hi res just makes it harder for filming- I see on regular TV these days the skin pores, wrinkles and make-up smears of the talking heads on the tube, distracting to watch for me, and not satisfying for them as a product they are making.

-3 ( +0 / -3 )

Nice, still I always prefer Panasonic over Sony, although I have an LG Smart TV at home

-2 ( +0 / -2 )

After viewing multiple 4K sets of various sizes from various distances at CES, I am convinced that this is a superior picture and it is noticeable improvement over what I use at home today for HD. When there is a enough content I will purchase one.

-1 ( +1 / -2 )

Superior resolution of the same old content. The technical excellence has surpassed the intellectual demands of the audience. The spectacular creativity is like a too sweet dessert. Transfixing but how much can the human mind feast? As a medical tool or archival rendering go 4K! As far as ordinary content? Is it possible to be too good?

-1 ( +1 / -2 )

Does anyone else see this commercial, with the blossoms blowing through the streets of the town, as an intentional reference back to their earlier HD TV commercial from 5 years ago or so, with all the colorful little balls bouncing through the streets of San Francisco? I'm pretty sure JT even ran a story about it. Just youtube "Sony balls commercial" and you'll see the similarity... Anyway if that was the idea, I think it is pretty cool.

0 ( +0 / -0 )

WeaselApr. 10, 2014 - 11:39AM JST Seriously...unless you've got your nose up on the screen, at three meters away from the monitor (unless you've got got Superman eyes), you aren't gong to notice the difference of resolution or details of the pixels of the monitor set between 1080p and 4k.

Your right, the smaller the screen, you will not see much differences. However, you will notice substantial difference with the larger screen like the 80+" Sharp. There will be more demands for larger 4K screen of 100" to 120" for people that watches alot of sports or movies that is fed directly from your computer. With the 4K clarity for 100" to 120" screen, it will be similar to current 42" with 1080. Prices will come down in a few years.

0 ( +0 / -0 )

For those saying you can't tell a difference, are you saying you can't tell the difference between a non retina display ipad or iphone and a retina display ipad or iphone? Higher resolutions on the same screen size increase the PPI giving you better image quality.

0 ( +0 / -0 )

I can notice difference from 720p to 1080p in a 32" screen at 3 meters

-1 ( +0 / -1 )

I don't think higher resolution necessarily makes for a better experience for the viewer. For example, I just watched the Godfather series on Blu-Ray and found that the clarity made it clear that the scenes were filmed on sound stages. The clarity made the suspension of disbelief too difficult to get absorbed in the story.

0 ( +0 / -0 )

Perhaps "Is it possible to be too good?" was misunderstood.

"I don't think higher resolution necessarily makes for a better experience for the viewer." Suzu1

That is the point. Not to detract from the technical achievement of 4K, or the ultimate limit of human vision, after that, what would be the point?

Certainly 4K must nearly approach the eye's capacity to perceive differences above a certain resolution. So, in effect, it is possible to be "too good". After that, it's just business, what benefit at what cost.

0 ( +0 / -0 )

I don't think higher resolution necessarily makes for a better experience for the viewer. For example, I just watched the Godfather series on Blu-Ray and found that the clarity made it clear that the scenes were filmed on sound stages. The clarity made the suspension of disbelief too difficult to get absorbed in the story.

Yeah I think so too, Maybe because my vision was so weak (I got a laser surgery to get rid of strong myopia) than I sometimes High res kinda hurt, it happened to me when I was watching "The fifth element", other times, is so high that make up cannot cover all that well, so you can see the pimples beneath make up, and it gets distracting,...

0 ( +0 / -0 )

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