Terminally ill 'Star Wars' fan gets early screening

Thanks, Fadamor!

You don't like corporations who have the gall to try and turn a profit for their shareholders

Wrong. I adore companies like Johnson & Johnson. I trimmed their mission statement by 3/4, but you can access the full version at the link below:

We believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers... We are responsible to our employees... We are responsible to the communities... Our final responsibility is to our stockholders...

http://www.lifescan.com/about-us/credo

Answer: Not a single thing...

Answering one's own questions. Such rigour.

I take that back

Obviously not, or it would have been deleted.

The only thing Disney gained from this was the chance for an increase in the company's economic goodwill - and THAT was only if someone advertised their actions

Is this statement supposed to support your position, or mine? It looks like the latter.

Problem is it's part of a trilogy.... Poor man only got a "To be continued..." ending.

Disney might have asked the Fleetwoods to sign a non-disclosure agreement. But that sucks at driving shareholder value.

They probably did with regards to the content of the movie. We get it. You don't like corporations who have the gall to try and turn a profit for their shareholders, but what does that have to do with this terminally ill cancer patient getting to view a movie he probably won't be alive to see when it's released? Answer: Not a single thing because Disney dipped INTO their profit to allow this to happen. I take that back. The only thing Disney gained from this was the chance for an increase in the company's economic goodwill - and THAT was only if someone advertised their actions. I highly doubt Disney only agreed to the showing if one of the family members agreed to publicize it. As you note, that would have the opposite effect on economic goodwill once it became known.

He already did - that's the point of the article.

This needs to get done. I sincerely hope he'll get to see it before he dies.

Good for him. I was hoping he'd get to see it.

you find something totally wrong to whine about

I'm delighted Daniel Fleetwood got his wish upon a star. Disney indeed made his dreams come true.

I'm less delighted at how a single company seems so doggedly determined to own popular culture.

I googled "Disney monopoly" only to learn that the board game, too, is now available in a multitude of Magic Kingdom themes. Quite appropriate, as the only people Disney hint at in their impersonal mission statement are shareholders (not their employees or the millions of adoring consumers):

The Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products. The company's primary financial goals are to maximize earnings and cash flow, and to allocate capital toward growth initiatives that will drive long-term shareholder value.

http://www.strategicmanagementinsight.com/mission-statements/walt-disney-mission-statement.html

Disney might have asked the Fleetwoods to sign a non-disclosure agreement. But that sucks at driving shareholder value.

@SenseNotSoCommon: what's wrong?? The guy is in final hours of his life, ask for something that must have been very difficult to everybody involved, he is happy, HIS WIFE posts how grateful they are, and you find something totally wrong to whine about??

In fact, there is nothing in this article FROM Disney regarding the showing

Indeed there isn't. And Disney didn't for a minute milk someone's tragedy.

They don't need to with social media.

I'm glad Disney did this thing.

and wouldn't for a minute milk someone's tragedy

Completely inappropriate considering the cancer victim's wife was the one who publicized Disney's action. In fact, there is nothing in this article FROM Disney regarding the showing. So yeah, your post was completely inappropriate.

Note to self: avoid Fatwah - don't diss the Diz.

It's good move. Makes someone's dream come true at the same time as getting some good publicity. Win-win situation.

In the amazing typical Disney way, they really do make dreams come true

and wouldn't for a minute milk someone's tragedy