American actor Tommy Lee Jones is big in Japan.
And while he already qualifies for that distinction by virtue of being an accomplished Hollywood actor, his fame here can largely be attributed to his ongoing role in a series of commercials for Suntory's BOSS brand of coffee beverages. Probably inspired by his role in "Men in Black," Suntory hired him in 2006 to play an alien sent to earth to observe human behavior, and he has been playing the role ever since. For example, here's a recent commercial for the "Craft Boss" beverage line, where Jones takes on a part-time job as nursery staff:
But now, it looks like Suntory has asked Jones to put away the apron and put on his game face as the spokesalien for a new energy drink called Iron Boss.
Iron Boss
Mainly consumed by Japanese people in their teens and 20s, energy drinks are driven by the younger generation in Japan. However, people in their 30s and 40s also want an energy drink at work which can serve as an alternative to coffee and tea. In an effort to respond to this need, Suntory's BOSS brand has created Iron Boss.
Iron Boss contains GABA in addition to B vitamins, arginine and caffeine. This mix of ingredients is designed to support people in their 30s and 40s who work in a stressful society. Sweet and lightly carbonated, it has a classic "energy drink" taste.
Product details
Volume: 250 ml can
Price: 150 yen
Goes on sale March 17
Details on a Twitter follow-and-retweet campaign and other promotions will be made available from Feb 5.
More information will also go up on Boss's official home page here.
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- External Link
- https://grapee.jp/en/
13 Comments
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Serrano
Well it's about time Tommy Lee did some more commercials! Him in that apron and holding the kid up :D
No Business
These drinks are SO bad for you!
RubensT
Tommy chan, kawaii!
Wakarimasen
That is really a "lived in" looking face.
spektral
totally agree w you @No Business...
btw cool avatar...Feynman rocks!
Bong Tittos
Celebs will sell themselves for anything if the price is right.
tobolski
So, this old guy is supposed to resonate with Japanese Gen X'ers?
Arrrgh-Type
I enjoy the Uchuujin Jones commercials but the last thing this world needs is another sugary energy drink.
starpunk
Not the first time this has happened. Arnie has been doing this for years. He says in his autobiography that it's fun.
runner3
Jones isn't exactly a high energy guy, and the commercial is just plain weird.
Reese
lol. Did not understand a word said in that commercial but I love Tommy Lee Jones. Good for him.
starpunk
Does he say, 'IIIIIIIII am Iron Mannnnnnnnn!!!!!!!!!!!!!!!!!!!!!!' in the ad? (Cue the Black Sabbath song here).