entertainment

Traditionally dressed Japanese waitress runs so fast her kimono flies off in cheeky Wi-Fi ad

37 Comments
By Evie Lund, RocketNews24

Kimono are beautiful, often brightly-colored intricate works of art as well as being items of clothing. But if you’ve ever tried one on, you’ll know that the sensation is at first somewhat akin to being wrapped in a sleeping bag or heavy roll of carpet. Even walking in a kimono can take some getting used to, and it beats me how Kyoto’s Maiko are able to dance in those things.

But in this slightly naughty commercial by Japanese internet provider UQ-WIMAX, a kimono-clad waitress at a traditional Japanese restaurant actually manages to run so fast, her kimono goes flying off!

Reliable Wi-Fi hotspots are still surprisingly hard to come by in Tokyo, so lots of people carry portable “pocket Wi-Fi” devices for when they’re out and about. With so many competing providers, it takes a really out-there commercial to grab people’s attention and convince them to pick a certain company for all their essential mobile internet needs.

This commercial by UQ-WIMAX blends comedy, traditional Japanese culture and sex appeal into one eye-catching, if kind of low-budget, package that’s sure to have consumers dashing to get their hands on some super-fast portable Internet access. Kinda like how the kimono lady in the commercial goes dashing through a shopping district.

But what is she doing, and why the need for speed?

As she bombs down the street in only her tabi socks, the waitress rips off the obi holding her kimono together in order to get that extra burst of speed she needs.

Knocking people off bicycles, flipping up old ladies’ skirts and messing up a middle-aged man’s combover, she dashes through the streets oblivious to the mayhem she’s leaving in her wake.

So, what’s all the running for? It turns out that she’s been chasing after a customer in order to return the pocket Wi-Fi device he presumably left in her restaurant. When she catches up with him, he’s also treated to a slightly gratuitous shot of her cleavage, as after all, she’s run right out of her clothes and is now dressed in nothing but a skimpy under-robe. Er, that’s customer service!

Check out the video below.

Source: AOL News Japan

Read more stories from RocketNews24. -- That’s the Power of Music – It Really Does Bring Joy to the World -- See how beautiful a stained-glass window pattern can be as a kimono -- This ‘Wonder Material’ Could Make Your Next Phone Super Thin With Internet That’s 100x Faster

© Japan Today

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37 Comments
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Wanna bet that the woman in the video and the woman's cleavage shot are two different actresses? At the :35 second point in the video she is bending over with her kimono slightly open, and then look at the :37 second mark.

Rather a marked enlargement, even with her holding he arm across her chest to enhance her cleavage because at the :41 second point she is basically in the same pose with less cleavage

4 ( +8 / -4 )

the only thing worth noting in this is how horribly bad it is, was it a junior school work class product?

11 ( +14 / -3 )

The comb-over getting messed up part was amusing. (On windy days, do they use glue to keep it in place?)

-1 ( +7 / -8 )

The usual sexism and reckless public behaviour (she knocks over a cyclist) used to sell a product that will do little or nothing to improve our lives. Reporting the ad here is also an advertising technique.

-4 ( +7 / -11 )

The usual sexism

Cleavage is not sexism.

14 ( +17 / -4 )

Not sure what is worse: this advertisement or the fact that it somehow warranted a news article.

7 ( +8 / -1 )

For the uninitiated, the unstated subtext here is that the kimono is traditionally worn with neither bra nor panties.

3 ( +4 / -1 )

Pretty legs.

WI-FI devices cost ¥5000 a month. What a waste of money. All convenience stores have them for free.

-1 ( +4 / -5 )

WI-FI devices cost ¥5000 a month.

I pay less than 4000 for mine. And it is super beneficial, both when I go over my limit on my phone (the cut the speed if you go over 1gig in a 3 day period), and when I'm at client's offices for meetings.

0 ( +1 / -1 )

Yubaru Thanks for the detailed analysis.

3 ( +6 / -3 )

Was kind of expecting a fun commercial but it's the usual tasteless crap. I love cleavage... Love it (and disillusioned is right -- it's not the same woman at the end), but the ending was completely unnecessary. For a push-up bra or something, maybe. Without the ending the add would have been slightly better (content wise), but still bad overall.

4 ( +6 / -2 )

Mesage of ad: UQ-WIMAX gives the breast portable wi-fi service......

7 ( +7 / -0 )

Women's sexuality being used to sell something? How original! The base in man just keeps on beating.

-2 ( +2 / -4 )

Looks like a body double was used for the money shot.

5 ( +6 / -1 )

Ugh. That reminds me of the time I went to work without realising that my blouse was unbuttoned, and stayed that way until lunchtime. Not one of my (male) co-workers mentioned it to me, the meanies!

1 ( +5 / -4 )

Tessa: Not one of my (male) co-workers mentioned it to me, the meanies!

Telling a beautiful lady to cover up is extremely impolite. THAT would be mean.

9 ( +10 / -1 )

Not one of my (male) co-workers mentioned it to me, the meanies! maybe you didnt have enough assets to deserve a mention!?

1 ( +3 / -2 )

@wolfpack

Cleavage is not sexism.

sexism (definition)

n. Attitudes, conditions, or behaviors that promote stereotyping of social roles based on gender.

A woman displaying her cleavage is not sexism, but the purposeful and stereotypical use of a woman's body in advertising to sell a product obviously is.

3 ( +5 / -2 )

Telling a beautiful lady to cover up is extremely impolite. THAT would be mean.

blush ;)

maybe you didnt have enough assets to deserve a mention!?

No, I'm not Japanese.

0 ( +4 / -4 )

Tessa. What an awsome retort!! The gal in this vid aint got NUTHIN -

0 ( +3 / -3 )

re the CLEAVAGE shot, yeh, poster above is prob right the running woman and the boob woman are prob two different models hired by the agency, one a body double. ONE NOTE: this continued FIXATION on women's cleavage and breasts in Japanese and Western culture is part of the RAPE CULTURE we live in, agree or disagree? If you men here think it's COOL to show women's cleavage in media almost every day, how about media showing downpants shots of testicles and penile things, even full frontal penile things and testes? Then we will hear the MALE WORLD protest. but hey the RAPE CULTURE targets our wives and sisters and female colleagues. WHen do we men rise up and stop this enough is enough, tee hee, little boys getting their rocks off on the bodies of dead women raped in India, Japan, USA, everywhere. ENOUGH/ and the media is to blame. and JAPAN TODAY is to blame for showing this dreck. RAPE CULTURE must be stopped. ASAP. who does not agree with me?

-9 ( +4 / -13 )

Fu. as andvagree on the body double.

Also often used in movies.

0 ( +0 / -0 )

the only thing worth noting in this is how horribly bad it is, was it a junior school work class product?

I agree. I got dizzy just watching it once.

4 ( +4 / -0 )

@Tessa, plenty of Japanese own have breasts that create cleavage. Don't kid yourself, and they go up, pert, when released not down to the ground. There's a truth to chew on.

7 ( +9 / -2 )

i wish you could have ads like that in the West still...we're too dam pc these days - like that Danny Bloom fella above...what you on about mate? pretty wild step to call sexual attraction to breasts "rape culture". you're saying sexual attraction = propensity to rape? i was under the impression that sexual attraction was a biological effect of chemical reactions for the purpose of procreating and thus prolonging the existence of the species? silly me. and how do you go on about saying cleavage shots are equivalent to full frontal male nude shots? i think the equivalent to penis is vagina, my friend - not breasts (especially not just the cleavage).

5 ( +5 / -0 )

haaaaaaaaaaa .............. then my jaw dropped

-1 ( +1 / -2 )

If they wanted a woman with big Boobies may be they should of hired Katey price! with any look she would have killed her self with theses stupid large boobies flying all over the place or knocking her unconscious !!......Damm where did I leave my wifi device??!!

0 ( +0 / -0 )

ONE NOTE: this continued FIXATION on women's cleavage and breasts in Japanese and Western culture is part of the RAPE CULTURE we live in, agree or disagree?

What a stupid comment. Liking breasts has nothing to do with rape.

If you men here think it's COOL to show women's cleavage in media almost every day, how about media showing downpants shots of testicles and penile things, even full frontal penile things and testes?

I personally couldn't care less. But the fact is, very few people want to see naked men, so doing so isn't going to be a seller, the way women's breasts are.

ENOUGH/ and the media is to blame. and JAPAN TODAY is to blame for showing this dreck. RAPE CULTURE must be stopped. ASAP. who does not agree with me?

I don't agree with you. I think your entire premise is ridiculous.

9 ( +10 / -1 )

I love japan **

2 ( +2 / -0 )

That . . . was a pretty asinine commercial.

4 ( +4 / -0 )

RAPE CULTURE must be stopped. ASAP. who does not agree with me?

Cleavage doesn't equal rape! I DON'T agree with you! Rape is not about sex, it's about control and power.

6 ( +6 / -0 )

Traditionally dressed Japanese waitress runs so fast her kimono flies off in cheeky Wi-Fi ad

Should read: Traditionally dressed Japanese waitress throws off her kimono so she can run faster.

9 ( +9 / -0 )

That commercial ad does not need to show girl cleavage. It's sexism.

-1 ( +3 / -4 )

It's sexism.

No it's not.

1 ( +3 / -2 )

I agree with uniden. Too much pc these days. It's pretty difficult to draw the line, though this commercial is acceptable and fun to me.

3 ( +3 / -0 )

if they edited out the "money shot" it could be advertising that is fast and "flat as a pancake" ;0)

0 ( +1 / -1 )

Lighten up people. It's funny.

1 ( +1 / -0 )

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