Ten new TV dramas started for the autumn season over the past couple of weeks, competing for women viewers aged between 35 and 49 who are their main audiences, weekly magazine Sunday Mainichi reports.
The new dramas, which are mostly about women who are unhappy with their relationships or jobs, star not only popular idols and actresses but also more handsome actors than usually appear, the magazine reports.
“Ryusei no Kizuna” (TBS) and “Innocent Love” (Fuji) are stories about young people trying to overcome the death of loved ones. Meanwhile, “OL Nippon” (NTV) and “Scandal” (TBS), portray female office workers in trouble at the workplace and scandalous relationships.
Because ad revenue has been declining among TV stations, new dramas are facing financial issues. To attract their main female audiences, producers are making efforts to feature attractive stars to drive up ratings. The magazine also points out that TV stations foresee making big-screen versions of their dramas as potential revenue sources.© Japan Today