adidas seals partnership with singer Beyonce

Hope that shot is just make up & a bad angle, hope she is not going down the same road as MJ did...

I have never ever seen her wear a pair of sneakers.

Why whats the logic behind a non sporting person advertising sporting products

Why whats the logic behind a non sporting person advertising sporting products

Perhaps so more non sporting persons will buy more sporting products

No more adidas for me.

Never liked Adidas anyway, no loss

Never liked Adidas anyway, no loss

At your age, they couldn't care less about you. You're well out of their target demographic.

People who like Beyonce on the other hand - that's their target.

Must admit, I do have a fondness for the brand, long before Run DMC bigged it up. And I do love Beyonce, her albums just get better and better.

Will it make me actively buy more of either product? Nah.

as it aims to attract more female consumers after rival Puma's deal with Rihanna helped boost sales.

It worked with Rihanna and Puma