Comedian Yoshio Kojima, 28, will star in the commercial for Nissin Foods’ new Cup Noodle product, which will air from Thursday. Kojima dyed his hair blonde for the first time in 10 years for the commercial, and wears a gold bow-neck tie in addition to his underpants – also gold in the commercial.
The revised “Cup Noodle Sio” product went on sale Monday, and boasts a richer flavor coupled with a hint of lemon. The commercial features the slogan “Yoshio yori Shio!” and Kojima adjusted his catchphrase on Monday, shouting “Sonna ni kankei nai!”
Kojima said: “I entered the show biz world hoping to become a rich blonde, so I’m happy my dream has come true.”© Japan Today