entertainment

Yoshio Kojima dyes hair blonde for new Nissin Cup Noodle commercial

25 Comments

Comedian Yoshio Kojima, 28, will star in the commercial for Nissin Foods’ new Cup Noodle product, which will air from Thursday. Kojima dyed his hair blonde for the first time in 10 years for the commercial, and wears a gold bow-neck tie in addition to his underpants – also gold in the commercial.

The revised “Cup Noodle Sio” product went on sale Monday, and boasts a richer flavor coupled with a hint of lemon. The commercial features the slogan “Yoshio yori Shio!” and Kojima adjusted his catchphrase on Monday, shouting “Sonna ni kankei nai!”

Kojima said: “I entered the show biz world hoping to become a rich blonde, so I’m happy my dream has come true.”

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25 Comments
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Nissin should be ashamed. Having a guy parade around in a bow tie and underwear to sell food? How silly and desperate can you get? Marketers here will stoop to anything to get attention. What's the old saying: "So low you can play handball on the curb"? That about defines the level of thought that goes into advertising here.

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Such advertising campaigns might seem crazy to us, but companies wouldn't spend all that money making CMs if they didn't work. Most cup noodle buyers I see in supermarkets are young (and presumably single) women, and a scantily-clad good-looking guy like Yoshio would appeal to them.

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Seems his agent is really pushing him. What a crumby sounding ad.

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...shouting “Sonna ni kankei nai!”

I believe it's, "DEMO sonna NO kankei NEE!"

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"How silly and desperate can you get?".

Well, that is the level of entertainment and humour that is acceptable in Japan so ...

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Another proud "STOP THE PRESSES!" moment for the Japanese media...

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...shouting “Sonna ni kankei nai!” I believe it's, "DEMO sonna NO kankei NEE!"

nee, nei = nai (colloquial/osaka ben?)

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Daijobu Daijobu!

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I guess that adjustment on his catchphrase will buy him another 2 years of super stardom!

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Grow up.

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Maybe not dye, it could of been from all the chemicals in cup noodles.

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This guy makes me laugh.

"boasts a richer flavor"

I'll bet there's just more salt in it.

"adjusted his catchphrase"

Hasn't it always been "Sonna ni kankei nai"?

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It's "sonna no kankei nei" according to the English and Japanese wikipedia articles.

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I love how the article gets his "catchphrase" wrong.

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Good God, is this one-trick pony still going?

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"It's 'sonna no kankei nei' according to the English and Japanese wikipedia articles"

Sonna ni kankei nai, sonna no kankei nei, Saito, Sato, hee hee!

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I don't think the article made a mistake about the catchphrase.

It says he adjusted it, shouting what I assumed to be the new variant.

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This guy will still be around in 20 years time with the same crap. Once a star in Japan, always a star. You will see Hard Gay and Suzanna hanging out with him in the sad, sad ritual that is Japanese celebrity.

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Lemon flavor? Fruitiness has now found its way into a lowly cup of noodles.

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How many JT readers would dye their hair blond and prance around in golden underwear for a shot at some fame and the occasional companionship of some of the fairer "talentos"?

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bamboohat - not this one. My standards are low, but I do have some.

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I was watching BOSS last night, but I didn't see this commercial.

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His bowtie looks ridiculous. Let him create his own silly antics - don't make his slapstick into farce.

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Good God, is this one-trick pony still going?

For he is a master of talent.

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Anyone seen this commercial yet?

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