Suntory Foods International Co Ltd has announced "Suntory C.C. lemon presents Youth Video Project" - an online video series.
Utilizing exclusive YouTube content, Suntory will be releasing two original videos aimed at both the local Japan market as well as gaining overseas exposure.
The first installment of the Youth Video project "Japanese Schoolgirl Chase (Ninja High Schoolgirls)" features two typical Japanese high school girls messing about with a smartphone in the classroom after class... when suddenly a chase ensues. Captured from the point of view of a smartphone camera, the pair uses ninja tactics in an epic chase that leads from the school all around the city of Atami.
"Japanese Schoolgirl Chase (Ninja High Schoolgirls)" features the talents of Fuka Yoshino (17) – an up-and-coming professional kick boxer. Not only fresh and cute, she is a powerful and agile athlete. The Ninja Japanese High school girls with their energetic chase and escalating feats of almost god-like ninja jumping and agility creates a juxtaposition between “cute” and “powerful” that is part of the video’s charm.
Additionally, the video is shot against the backdrop of the beautiful seaside tourist town of Atami. Seen through the eyes of the Ninja schoolgirls, we get a tour of the old meets new Atami and discover its charm as chase leads us through the back alleys of the crowded Ginza shopping street, from the "Power Spot" Kurumiya temple to Atami Castle, culminating on the ocean beach.
"Suntory C.C. lemon presents Youth Video" was conceived as an Internet video content project with the twin themes "youth" and "challenge". While the primary strategy was to convey the brand message utilizing the viral potential of online video, it has dared to set a challenging objective of 10 million views on YouTube as the ultimate goal.
The second installment will be launched in mid-August.© Japan Today