'Avatar' video game to expand film's alien world

Wow, this prominent director impresses with his knowledge of "sucks." Most impressive.

Suckiness and the lack thereof is very important when persuading adolescents to part with the wads of cash in their swety hands that their parents worked overtime to earn.

Should you be a game producer with a game that sucks or a fashion designer with a frock that sucks no amount of bribery, graft or PR will sell the bloody thing.

Likewise in Japan should you utter the word dasai in connection with something and if there is a bishonen or bishojo type that agrees with you said product is instantly doomed.