'Greenwashing' or genuine? Behind big business climate promises

Greenwashing.

This is about as effective as any green proposal to date: clever marketing which gives the consumer the feel good do-goodism of saving the planet , yet accomplishes nothing save for fattening corporate coffers.

When companies and Governments make targets and promises for 10, 20 or 30 years from now they are not doing anything but making it someone else's problem. When they say it will be done in two to three years then they are actively working on the issue.

Companies and governments are not yet serious about this and not acting with the correct sense of urgency.

The cost of wholesale changes immediately will be huge. The cost of waiting to do it will be orders of magnitude higher.

Gretta is right, blah, blah, blah.

Too much politics in all this.

Maybe it's already too late and the money would be better spent on coping with the effects and we are wasting precsious resources trying to prevent something that is too late to prevent.

How would we even know if that is the case with all this noise of talking heads predicting different levels of doom in different ways that isn't even consistent.

Cleaner energy is good, sustainability is good, recycling is good. But is being better at this going to solve the problem? Sure we should do them but is that where the bulk of the investment should go? What problem is humanity trying to solve (specifically)? The plan seem to be all over the place.

Then someone says "I don't eat beef and I have an EV so I've done my bit!" ... I don't think humanity is going to dodge this at the rate they are going. Likely better to prepare for it while we have a few decades

These promises politicians make are met with shock from scientists back in their countries.

According to the U.S. Department of Energy, as quoted in the Nov. 5 New York Times, ".....current strategies to lower greenhouse gases may not be enough to avert the worst effects of climate change." That is bureacrateese for saying that global warming is going to get a lot worse.

With a half life in the atmosphere of just under a hundred years. the vast majority of the CO2 emitted since 1930 is still in the atmosphere. Of the CO2 emitted in the 90 years before that, from 1840 to 1930, at least one fourth is still doing its thing in the air.

At this point, we need to invest heavily in technologies to not just go carbon-neutral, but to actively remove CO2 from the air. IMO, that is unlikely to happen until the effects of global warming are so catastrophic that even coal company executives start clamoring for action.

Greenpeace is greenwashing as well while focusing on planes and nuclear power forgetting about road traffic, coal, boats, datacenters ...