Calling all Social Media Lovers: JNTO Influencer Seminar Now Accepting Applications


Japan National Tourism Organization (JNTO) will be conducting a seminar for foreigners in Japan who want to become influencers, featuring the owner of a popular YouTube channel “ONLY in JAPAN,” John Daub.

If you’re a foreigner living in Japan, you probably already post about living and traveling around the country to social media on a regular basis. But have you ever dreamed of becoming a “pro influencer” and taking your posts to the next level?

Well, you’re in luck—JNTO will be conducting an influencer seminar on how to optimize social media posts and YouTube video production skills for foreigners living in Japan. Check out the details and how to apply below.

Meet your instructor, John Daub

John Daub is a Japan-based American content creator. He’s been living in Japan for over 20 years and has appeared in NHK World and other TV programs as an international commentator familiar with Japanese culture and society.

Instagram and Facebook

John Daub, owner of YouTube channel “ONLY in JAPAN

What you’ll learn at the seminar

The seminar will be conducted across three lectures. Each one-hour lecture will provide you with knowledge on basic shooting equipment, what to prepare when creating a video, as well as other know-hows regarding video production. After the three lectures, there will be one-month self-training, and in the third week of January, a symposium for seminar participants will be held.

Seminar Schedule

Seminar: Sat, Nov. 21, Sat, Nov. 28, and Sat, Dec. 5

Time: 4 p.m.~ for one hour.

Symposium date: Sat, Jan. 17

Seminar topics

  1. Important points when managing a YouTube channel and how to make videos go viral
  2. Things to be careful of when shooting videos, required equipment, and getting a contract with an agent
  3. Editing techniques, how to respond to negative feedback, and things to be mindful of when publishing content


Online ※Zoom



You’re eligible to apply if you:

  1. Can communicate in English
  2. Have a valid student, working, dependent, spousal, or permanent residence visa (the remaining period of stay should be over one year)
  3. Have posted original photos and/or videos regarding traveling or living in Japan at least on average three times per month for the last six months to social media sites (Facebook, Instagram, YouTube, etc.)
  4. Have never worked as an influencer for public institutions or private companies
  5. Want to share more posts about travel and living in Japan and want to become Japan based influencer
  6. Have their social media account set as public (private accounts cannot apply)


How to apply

  1. For those interested in the lecture please send an email to “JNTO Influencer Development” Project Administrator (email: with “JNTO Influencer Development Seminar” in the subject line.
  2. After that, an application and contract will be sent to you via email. Fill it in and send it to the email address above.

Application period

Sun, Nov. 1

A confirmation email will be sent to the lucky applicants selected to participate by Nov. 6.


JNTO (Japan National Tourism Organization)


Vector, Inc., Overseas Department

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