For the first time in Japan, La Ditta Limited will host the largest event of its kind this December - “The Great British Weekend” (GBW), with the support of an array of British companies and brands. Barclays Securities Japan, BBC, Berry Bros. & Rudd, Brewdog, British Pub Hub, British Airways, Economist Intelligence Unit, THE FooTNiK, Hobgoblin, Hunter, Jaguar Land-Rover, Malins, Pocket Change, Radley, Robert Walters, Royal Brown, RSVP Magazine and SI-UK have agreed to participate.
The landmark event will be an exciting celebration of all things British and will be a weekend showcasing the best of British culture, music, sport, travel, fashion, automotive, education, business and of course, delicious British food and drink.
“The Great British Weekend”, conceptualised by Andrew Williams, the newly appointed Senior Vice President of Sales and Events at La Ditta Limited, will run from Dec 8-10 in the heart of Tokyo in Roppongi Hills, drawing in some 300,000 people, being the peak season for visitors to the venue. The event also coincides with the spectacular Christmas illuminations which attracts large numbers of visitors, over a weekend that will appeal to all age-groups in Tokyo.
“The Great British Weekend” event draws upon the years of La Ditta Limited's extensive event management experience. Oxford-educated entrepreneur and founder of La Ditta Limited, Harry Hakuei Kosato states "We are pleased to bring a landmark British event to the heart of Tokyo. We have worked with The Ireland Japan Chamber of Commerce (IJCC) to expand Asia's biggest St Patrick's Day event "The I Love Ireland Festival" in Tokyo, founded India's biggest Japan event "The Cool Japan Festival", and are excited to bring this event to Japan.”
In keeping with Britain’s strong sporting heritage and with Japan hosting the 2019 Rugby World Cup, there will be various presentations at our event in support of Rugby in Japan. Another key part of “The Great British Weekend” is bringing a charitable element to the event. We will be announcing our partners shortly, but since December is the “month of giving” in Japan, we will be bringing a CSR (Corporate Social Responsibility) angle as well as a new scheme to foster a “giving back culture” in the height of the pre-Christmas season.
With over 15,000 British people living in Japan, this is a great opportunity for the British community; businesses and those promoting British products to come together with Japanese people and experience cool Britannia in the heart of Tokyo, at Roppongi Hills!
- Venue: Roppongi Hills Arena
- Date: December 8, 2017 - December 10, 2017