Kochi Prefecture on Feb 1 launched a new two-year “Naturally Japan, Naturally Kochi” campaign, part of its “Ryoma Holiday” project to promote tourism. Kochi is famous for being the birthplace of the great samurai leader Ryoma Sakamoto and is Japan’s top producer of such vegetables as eggplant and leeks.
Thus far, the “Ryoma Holiday” campaign has focused on promoting these aspects of food and history. The new campaign is geared toward enhancing tourists’ experiences with Kochi’s rich nature.
Kochi is home to the Shikoku Mountains and its southern side faces the Pacific Ocean. In addition to this, approximately 84 percent of the land area in Kochi is covered in forests. During the two-year campaign period, a good many facilities including inns, camping grounds, and aquarium will be renovated to enhance visitors’ experience with the various aspects of its nature.
Kochi Prefecture has also partnered with outdoor apparel brands Montbell and Snow Peak to open new camping villages consisting of tourist information centers, restaurants and lodging.
Kochi Prefecture has two attractions to which they would like to draw visitors’ attention.
The first, the Kochi Prefectural Makino Botanical Garden, which honors the late Kochi-born botanist, is opening two new lawn areas where visitors can relax and touch the plants.
The other is Ioki Cave, which was formed by earth layers over three million years ago. The cave is now equipped with an information center, resting areas, and bathrooms.
Along with the new information centers, Kochi Prefecture is aiming to strengthen its tour guide system so that visitors, from within and outside of Japan, can enjoy and experience the beautiful landscape to its fullest.
For more information on Kochi Prefecture, visit http://visitkochijapan.com.
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