executive impact

Fujifilm finds new niches, record profits amid pandemic


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What an inspiring story. Given the deathblow that the decline of film has on Kodak. The innovation of Fujifilm is outstanding. Gambatte.

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Japanese company at its best. Komori should be remembered along with Matsushita, Honda, and Morita, business leaders with foresight and who lived the word innovation.

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Kodak had all sorts of investments and patents in digital photography. There were years ahead of the competition but the executives choose to position their digital photography products in way where it wouldn't create competition for the film products. In the end film died off and by slow playing digital they allowed others to take the lead in digital. There's literally classes taught at business schools about Kodak as a cautionary tale.

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